This paper aims to conceptualise consumer's luxury brand attachment by developing and validating a psychometric scale through 5 studies. Study 1 generates and selects potential scale items through literature review, thesaurus search and expert surveys. Study 2 reduces the items and assesses the...

While there is ample evidence that consumer attachment varies across luxury and non-luxury brands, there is a lack of research in understanding the predictors, moderators and consequences of luxury brand attachment. This paper aims to develop and test a research model for luxury brand attachment...

Purpose – This research investigates how luxury brand attachment and perceived envy may influence schadenfreude. In addition, the moderating influence of consumers’ need for uniqueness and private vs public consumption is examined. Design/methodology/approach – Data were collected from a...