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~person:"Phau, Ian"
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Brand management
37
Markenführung
36
Consumer behaviour
34
Konsumentenverhalten
33
Luxury goods
23
Luxusgüter
23
Brand image
22
Markenimage
22
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Markenartikel
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Australia
5
Australien
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Brand extension
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Emotion
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Beziehungsmarketing
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luxury branding
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Brand equity
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Ingredient branding
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Luxury brand
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Luxury brands
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Phau, Ian
Esch, Franz-Rudolf
131
Burmann, Christoph
127
Melewar, T. C.
104
Baumgarth, Carsten
91
Becker, Sascha O.
86
Woessmann, Ludger
67
Neuman, Shoshana
64
Huber, Frank
63
Meffert, Heribert
63
Balmer, John M. T.
62
Keller, Kevin Lane
62
Bruhn, Manfred
56
Rubin, Jared
51
Wiedmann, Klaus-Peter
51
Iyer, Sriya
50
Foroudi, Pantea
49
Bang, Nguyen
48
Ahlert, Dieter
47
De Chernatony, Leslie
45
Tomczak, Torsten
45
Merrilees, Bill
39
Loureiro, Sandra Maria Correia
38
Schmidt, Holger J.
38
Bauer, Hans H.
37
Bhalotra, Sonia R.
34
Brañas-Garza, Pablo
34
Fournier, Susan
34
Ind, Nicholas
34
Kernstock, Joachim
34
McCleary, Rachel M.
33
Sattler, Henrik
33
Swoboda, Bernhard
33
Uggla, Henrik
33
Gupta, Suraksha
32
Iglesias, Oriol
32
Lehrer, Evelyn L.
32
Clots-Figueras, Irma
31
Schwaiger, Manfred
31
Christodoulides, George
30
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Journal of business research : JBR
5
Journal of fashion marketing and management
5
Marketing intelligence & planning
5
The journal of brand management : an international journal
3
Australasian marketing journal
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brand management ; Vol. 4
1
Country of origin effect : looking back and moving forward
1
European journal of marketing : EJM
1
International journal of consumer studies
1
Journal of Business Ethics
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
1
Marketing Intelligence & Planning
1
Services marketing quarterly
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Strategic change
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The journal of consumer marketing
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ECONIS (ZBW)
38
RePEc
1
Other ZBW resources
1
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1
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
2
Brand image inconsistencies of luxury fashion brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
Saved in:
3
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
4
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
5
Idol attachment and human brand loyalty
Huang, Yu-an
;
Lin, Chad
;
Phau, Ian
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
Saved in:
6
Brand leaders and me-too alternatives : how do consumers choose?
Quintal, Vanessa
;
Phau, Ian
- In:
Marketing intelligence & planning
31
(
2013
)
4
,
pp. 367-387
Persistent link: https://www.econbiz.de/10009764904
Saved in:
7
Destination brand image of Western Australia's South-West region : perceptions of local versus international tourists
Quintal, Vanessa
;
Phau, Ian
;
Polczynski, Aleksandra
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
1
,
pp. 41-54
Persistent link: https://www.econbiz.de/10010237299
Saved in:
8
Luxury fashion branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
9
Luxury fashion branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
10
Examining consumer risk perceptions of prototypical brands versus me-too brands
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 115-135
Persistent link: https://www.econbiz.de/10010373183
Saved in:
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