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Consumer advocacy for luxury brands
Shimul, Anwar Sadat; Phau, Ian - In: Australasian marketing journal 26 (2018) 3, pp. 264-271
Persistent link: https://www.econbiz.de/10011954251
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Anticipated consumer guilt : an investigation into its antecedents and consequences for fair-trade consumption
Lindenmeier, Jörg; Lwin, Michael; Andersch, Henrike; … - In: Journal of macromarketing : examining the interactions … 37 (2017) 4, pp. 444-459
Persistent link: https://www.econbiz.de/10011791113
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Consumer attitudes towards luxury fashion apparel made in sweatshops
Phau, Ian; Teah, Min; Chuah, Joe - In: Journal of fashion marketing and management 19 (2015) 2, pp. 169-187
Persistent link: https://www.econbiz.de/10011316418
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Incorporating the winescape into the theory of planned behaviour : examining "new world" wineries
Quintal, Vanessa Ann; Thomas, Ben; Phau, Ian - In: Tourism management : research, policies, practice 46 (2015), pp. 596-609
Persistent link: https://www.econbiz.de/10010486195
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Targeting buyers of counterfeits of luxury brands: a study on attitudes of Singaporean consumers
Phau, Ian; Teah, Min; Lee, Agnes - In: Journal of targeting, measurement and analysis for marketing 17 (2009) 1, pp. 3-15
Persistent link: https://www.econbiz.de/10003830409
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How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian; Cheong, Edith - In: Journal of international consumer marketing 21 (2009) 2, pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
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Young consumers' motives for using SMS and perceptions towards SMS advertising
Phau, Ian; Teah, Min - In: Direct marketing : an international journal 3 (2009) 2, pp. 97-108
Persistent link: https://www.econbiz.de/10003936993
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Young consumers' evaluations of diffusion brands
Phau, Ian; Cheong, Edith - In: Young consumers : insight and ideas for responsible … 10 (2009) 3, pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
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Television advertising avoidance : advancing research methodology
Dix, Steve; Phau, Ian - In: Journal of promotion management : JPM 16 (2010) 1/2, pp. 114-133
Persistent link: https://www.econbiz.de/10003974802
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Brand image inconsistencies of luxury fashion brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha; Phau, Ian - In: Journal of fashion marketing and management 14 (2010) 2, pp. 202-218
Persistent link: https://www.econbiz.de/10003985962