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Motivations, attitudes and intentions towards luxury dining in airplane themed restaurants : moderating roles of desire to fly, desire for luxury and FOMO
Lau, Kong Cheen; Lee, Sean; Phau, Ian - In: Journal of hospitality and tourism insights 6 (2023) 5, pp. 1967-1989
Persistent link: https://www.econbiz.de/10014445536
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Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju; Phau, Ian; Aiello, Gaetano - In: Journal of business research : JBR 69 (2016) 12, pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
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CSR motives on situational scepticism towards luxury brands
Teah, Kevin; Sung, Billy; Phau, Ian - In: Marketing intelligence & planning 40 (2022) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10013172878
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Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin; Sung, Billy; Phau, Ian - In: Journal of fashion marketing and management 27 (2023) 5, pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
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An exploratory study of existential guilt appeals in charitable advertisements
Lwin, Michael; Phau, Ian - In: Journal of marketing management : MM 30 (2014) 13/14, pp. 1467-1485
Persistent link: https://www.econbiz.de/10010433910
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The effect of music on consumers' nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions
Marchegiani, Christopher; Phau, Ian - In: The international review of retail, distribution and … 22 (2012) 1, pp. 27-53
Persistent link: https://www.econbiz.de/10009509889
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Conceptualising consumer economic nationalistic tendencies : scale development and validation
Cheah, Isaac; Phau, Ian - In: The international review of retail, distribution and … 25 (2015) 3, pp. 313-331
Persistent link: https://www.econbiz.de/10011376925
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Examining the moderating role of rational-versus emotional-fucsed websites : the case of boutique hotels
Lwin, Michael; Phau, Ian; Huang, Yu-an; Lim, Aaron - In: Journal of vacation marketing : an international journal 20 (2014) 2, pp. 95-109
Persistent link: https://www.econbiz.de/10010359553
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Through the looking glass : perceiving risk and emotions toward cosmetic procedure engagement
Sood, Abhinav; Quintal, Vanessa Ann; Phau, Ian - In: The journal of services marketing 36 (2022) 1, pp. 14-28
Persistent link: https://www.econbiz.de/10012798379
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Personal and historical nostalgia : a comparison of common emotions
Marchegiani, Christopher; Phau, Ian - In: Journal of global marketing 26 (2013) 3, pp. 137-146
Persistent link: https://www.econbiz.de/10010189505