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~person:"Phau, Ian"
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Consumer behaviour
100
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83
Brand management
33
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32
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31
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28
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Phau, Ian
Zenou, Yves
211
Bruhn, Manfred
156
Han, Heesup
140
Mattila, Anna S.
127
Wiedmann, Klaus-Peter
127
Belk, Russell W.
116
Crowther, David
113
Zerfaß, Ansgar
112
Huber, Frank
110
Jang, Soocheong
104
Grunert, Klaus G.
101
Vrontis, Demetris
100
Pies, Ingo
97
Bauer, Hans H.
96
Sutter, Matthias
95
Herrmann, Andreas
94
Jackson, Matthew O.
94
Sheth, Jagdish N.
92
Ehrmann, Michael
91
Dwivedi, Yogesh Kumar
90
Patacchini, Eleonora
90
Bagozzi, Richard P.
87
Lusk, Jayson L.
87
Usman, Osly
87
Hitt, Michael A.
86
Gierl, Heribert
85
Lindgreen, Adam
85
Scherer, Andreas Georg
85
Foxall, Gordon R.
83
Kraus, Sascha
83
Walsh, Gianfranco
81
Homburg, Christian
80
Lee, Seoki
80
Loureiro, Sandra Maria Correia
79
Grewal, Dhruv
78
Idowu, Samuel O.
78
Khare, Arpita
78
Kolk, Ans
78
Siddiqui, Danish Ahmed
78
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Marketing Intelligence & Planning
8
Marketing intelligence & planning
8
Journal of fashion marketing and management
7
Journal of promotion management : JPM
6
Journal of business research : JBR
5
Journal of international consumer marketing
5
Journal of retailing and consumer services
4
The journal of brand management : an international journal
4
Australasian marketing journal
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
European journal of marketing : EJM
2
Journal of Fashion Marketing and Management: An International Journal
2
Journal of Research in Interactive Marketing
2
Strategic change
2
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
Young consumers : insight and ideas for responsible marketers
2
Asia Pacific Journal of Marketing and Logistics Ser.
1
Asia-Pacific Journal of Business Administration
1
Asia-Pacific journal of business administration
1
Brand management ; Vol. 4
1
European Journal of Marketing
1
International Journal of Wine Business Research
1
International journal of consumer studies
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1
Journal of International Education in Business
1
Journal of business ethics : JOBE
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Journal of consumer behaviour
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality and tourism insights
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of strategic marketing
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Journal of targeting, measurement and analysis for marketing
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Journal of travel and tourism marketing
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ECONIS (ZBW)
89
Other ZBW resources
17
BASE
5
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1
Motivations, attitudes and intentions towards luxury dining in airplane themed restaurants : moderating roles of desire to fly, desire for luxury and FOMO
Lau, Kong Cheen
;
Lee, Sean
;
Phau, Ian
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 1967-1989
Persistent link: https://www.econbiz.de/10014445536
Saved in:
2
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
3
CSR motives on situational scepticism towards luxury brands
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013172878
Saved in:
4
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
5
An exploratory study of existential guilt appeals in charitable advertisements
Lwin, Michael
;
Phau, Ian
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1467-1485
Persistent link: https://www.econbiz.de/10010433910
Saved in:
6
The effect of music on consumers' nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions
Marchegiani, Christopher
;
Phau, Ian
- In:
The international review of retail, distribution and …
22
(
2012
)
1
,
pp. 27-53
Persistent link: https://www.econbiz.de/10009509889
Saved in:
7
Conceptualising consumer economic nationalistic tendencies : scale development and validation
Cheah, Isaac
;
Phau, Ian
- In:
The international review of retail, distribution and …
25
(
2015
)
3
,
pp. 313-331
Persistent link: https://www.econbiz.de/10011376925
Saved in:
8
Examining the moderating role of rational-versus emotional-fucsed websites : the case of boutique hotels
Lwin, Michael
;
Phau, Ian
;
Huang, Yu-an
;
Lim, Aaron
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
2
,
pp. 95-109
Persistent link: https://www.econbiz.de/10010359553
Saved in:
9
Through the looking glass : perceiving risk and emotions toward cosmetic procedure engagement
Sood, Abhinav
;
Quintal, Vanessa Ann
;
Phau, Ian
- In:
The journal of services marketing
36
(
2022
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10012798379
Saved in:
10
Personal and historical nostalgia : a comparison of common emotions
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 137-146
Persistent link: https://www.econbiz.de/10010189505
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