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~person:"Pichierri, Marco"
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Pichierri, Marco
Guido, Gianluigi
106
Peluso, Alessandro M.
67
Pino, Giovanni
39
Amatulli, Cesare
26
Capestro, Mauro
26
Di Maria, Eleonora
21
Bettiol, Marco
19
Marcati, Alberto
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Prete, M. Irene
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Micelli, Stefano
8
Mileti, Antonio
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Nataraajan, Rajan
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De Angelis, Matteo
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Pilati, Massimo
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Sestino, Andrea
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Buffa, Carolina
6
Innocenti, Laura
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Piper, Luigi
5
Rizzo, Cristian
5
Prete, M.Irene
4
Chieffi, Verdiana
3
Costabile, Michele
3
De Marchi, Valentina
3
Frangipane, Daniela
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Kinkel, Steffen
3
Peluso, Alessandro
3
Prete, Maria Irene
3
Belk, Russell W.
2
Bonezzi, Andrea
2
Bruno, Ilaria
2
Collu, Cristiana
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De Mare, Irma
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Duan, Jinyun
2
Franceschini, Laura
2
GUIDO, GIANLUIGI
2
Ganau, Roberto
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Maloumby-Baka, R. Christian
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Miraglia, Stefano
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Beyond ethical consumption : religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism
Guido, Gianluigi
;
Prete, M. Irene
;
Pichierri, Marco
; …
-
2016
Persistent link: https://www.econbiz.de/10011454869
Saved in:
2
Effects of Big Five personality traits and market mavenship on consumers' intention to spread word-of-mouth in the art context
Chieffi, Verdiana
;
Pichierri, Marco
;
Peluso, Alessandro M.
- In:
Arts and the market : AAM
12
(
2022
)
1
,
pp. 17-31
Persistent link: https://www.econbiz.de/10012879085
Saved in:
3
How to shape consumer reaction to corporate environmental communications : accentuating the negative to build trust can elicit favorable intentions and behaviors
Pino, Giovanni
;
Viglia, Giampaolo
;
Nataraajan, Rajan
; …
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 62-86
Persistent link: https://www.econbiz.de/10013186367
Saved in:
4
Age-related effects on environmentally sustainable purchases at the time of COVID-19 : evidence from Italy
Peluso, Alessandro M.
;
Pichierri, Marco
;
Pino, Giovanni
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012502647
Saved in:
5
Underscoring flavor or healthiness? : the effectiveness of different communication appeals in promoting local food and the moderating role of individual construal
Pichierri, Marco
;
Peluso, Alessandro M.
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1521-1538
Persistent link: https://www.econbiz.de/10014338302
Saved in:
6
The segmentation of elderly consumers : a literature review
Guido, Gianluigi
;
Pichierri, Marco
;
Pino, Giovanni
; …
- In:
Journal of customer behaviour
17
(
2018
)
4
,
pp. 257-278
Persistent link: https://www.econbiz.de/10012050896
Saved in:
7
Animated logos in mobile marketing communications : the roles of logo movement directions and trajectories
Guido, Gianluigi
;
Pichierri, Marco
;
Nataraajan, Rajan
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 6048-6057
Persistent link: https://www.econbiz.de/10011597700
Saved in:
8
Effects of face images and face pareidolia on consumers' responses to print advertising : an empirical investigation
Guido, Gianluigi
;
Pichierri, Marco
;
Pino, Giovanni
; …
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 219-231
Persistent link: https://www.econbiz.de/10012109430
Saved in:
9
Place the good after the bad : effects of emotional shifts on consumer memory
Guido, Gianluigi
;
Pichierri, Marco
;
Pino, Giovanni
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10011820292
Saved in:
10
Assessing the strategic needs of local territorial systems (LTSs)
Pino, Giovanni
;
Guido, Gianluigi
;
Peluso, Alessandro M.
; …
- In:
Journal of Place Management and Development
11
(
2018
)
4
,
pp. 463-491
Persistent link: https://www.econbiz.de/10012076907
Saved in:
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