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Beyond ethical consumption : religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism
Guido, Gianluigi; Prete, M. Irene; Pichierri, Marco; … - 2016
Persistent link: https://www.econbiz.de/10011454869
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Effects of Big Five personality traits and market mavenship on consumers' intention to spread word-of-mouth in the art context
Chieffi, Verdiana; Pichierri, Marco; Peluso, Alessandro M. - In: Arts and the market : AAM 12 (2022) 1, pp. 17-31
Persistent link: https://www.econbiz.de/10012879085
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How to shape consumer reaction to corporate environmental communications : accentuating the negative to build trust can elicit favorable intentions and behaviors
Pino, Giovanni; Viglia, Giampaolo; Nataraajan, Rajan; … - In: Journal of advertising research 62 (2022) 1, pp. 62-86
Persistent link: https://www.econbiz.de/10013186367
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Age-related effects on environmentally sustainable purchases at the time of COVID-19 : evidence from Italy
Peluso, Alessandro M.; Pichierri, Marco; Pino, Giovanni - In: Journal of retailing and consumer services 60 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012502647
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Underscoring flavor or healthiness? : the effectiveness of different communication appeals in promoting local food and the moderating role of individual construal
Pichierri, Marco; Peluso, Alessandro M. - In: Psychology & marketing 40 (2023) 8, pp. 1521-1538
Persistent link: https://www.econbiz.de/10014338302
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The segmentation of elderly consumers : a literature review
Guido, Gianluigi; Pichierri, Marco; Pino, Giovanni; … - In: Journal of customer behaviour 17 (2018) 4, pp. 257-278
Persistent link: https://www.econbiz.de/10012050896
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Animated logos in mobile marketing communications : the roles of logo movement directions and trajectories
Guido, Gianluigi; Pichierri, Marco; Nataraajan, Rajan; … - In: Journal of business research : JBR 69 (2016) 12, pp. 6048-6057
Persistent link: https://www.econbiz.de/10011597700
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Effects of face images and face pareidolia on consumers' responses to print advertising : an empirical investigation
Guido, Gianluigi; Pichierri, Marco; Pino, Giovanni; … - In: Journal of advertising research 59 (2019) 2, pp. 219-231
Persistent link: https://www.econbiz.de/10012109430
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Place the good after the bad : effects of emotional shifts on consumer memory
Guido, Gianluigi; Pichierri, Marco; Pino, Giovanni - In: Marketing letters : a journal of research in marketing 29 (2018) 1, pp. 49-60
Persistent link: https://www.econbiz.de/10011820292
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Assessing the strategic needs of local territorial systems (LTSs)
Pino, Giovanni; Guido, Gianluigi; Peluso, Alessandro M.; … - In: Journal of Place Management and Development 11 (2018) 4, pp. 463-491
Persistent link: https://www.econbiz.de/10012076907