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Beyond ethical consumption : religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism

Guido, Gianluigi; Prete, M. Irene; Pichierri, Marco; … - 2016

Persistent link: https://www.econbiz.de/10011454869

Peluso, Alessandro M.; Pichierri, Marco; Pino, Giovanni - In: Journal of retailing and consumer services 60 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012502647

How to shape consumer reaction to corporate environmental communications : accentuating the negative to build trust can elicit favorable intentions and behaviors

Pino, Giovanni; Viglia, Giampaolo; Nataraajan, Rajan; … - In: Journal of advertising research 62 (2022) 1, pp. 62-86

Persistent link: https://www.econbiz.de/10013186367

Underscoring flavor or healthiness? : the effectiveness of different communication appeals in promoting local food and the moderating role of individual construal

Pichierri, Marco; Peluso, Alessandro M. - In: Psychology & marketing 40 (2023) 8, pp. 1521-1538

Persistent link: https://www.econbiz.de/10014338302

Effects of Big Five personality traits and market mavenship on consumers' intention to spread word-of-mouth in the art context

Chieffi, Verdiana; Pichierri, Marco; Peluso, Alessandro M. - In: Arts and the market : AAM 12 (2022) 1, pp. 17-31

Persistent link: https://www.econbiz.de/10012879085

Assessing the strategic needs of local territorial systems (LTSs)

Pino, Giovanni; Guido, Gianluigi; Peluso, Alessandro M.; … - In: Journal of Place Management and Development 11 (2018) 4, pp. 463-491

Persistent link: https://www.econbiz.de/10012076907

Perceived authenticity of online-only brands (OOBs) : a quali-quantitative study with online consumers

Jason Sit, Kokho; Pino, Giovanni; Pichierri, Marco - In: International Journal of Retail & Distribution Management 49 (2021) 7, pp. 1045-1066

Purpose: The present study examines the dimensions that are meaningful to define the perceived authenticity of online-only brands (OOBs) (i.e. retail brands that trade exclusively online) from a consumer's perspective. Past frameworks of perceived authenticity exist in the branding literature...

Persistent link: https://www.econbiz.de/10012540345

The segmentation of elderly consumers : a literature review

Guido, Gianluigi; Pichierri, Marco; Pino, Giovanni; … - In: Journal of customer behaviour 17 (2018) 4, pp. 257-278

Persistent link: https://www.econbiz.de/10012050896

Effects of face images and face pareidolia on consumers' responses to print advertising : an empirical investigation

Guido, Gianluigi; Pichierri, Marco; Pino, Giovanni; … - In: Journal of advertising research 59 (2019) 2, pp. 219-231

Persistent link: https://www.econbiz.de/10012109430

Place the good after the bad : effects of emotional shifts on consumer memory

Guido, Gianluigi; Pichierri, Marco; Pino, Giovanni - In: Marketing letters : a journal of research in marketing 29 (2018) 1, pp. 49-60

Persistent link: https://www.econbiz.de/10011820292