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How far is too far? : the antecedents of offensive advertising in modern China
Prendergast, Gerard; Cheung, Wah-leung; West, Douglas C. - In: Journal of advertising research 48 (2008) 4, pp. 484-495
Persistent link: https://www.econbiz.de/10003797945
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Role portrayal in advertising and editorial content, and eating disorders: An Asian perspective
Prendergast, Gerard; Yan, Leung Kwok; West, Douglas C. - In: International journal of advertising : the quarterly … 21 (2002) 2, pp. 237-258
Persistent link: https://www.econbiz.de/10008119040
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How Far Is Too Far? The Antecedents of Offensive Advertising in Modern China
Prendergast, Gerard; Cheung, Wah-Leung; West, Douglas - In: Journal of advertising research 48 (2008) 4, pp. 484-495
Persistent link: https://www.econbiz.de/10008163242
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Antecedents to Advertising Avoidance in China
Prendergast, Gerard; Cheung, Wah-leung; West, Douglas - In: Journal of current issues and research in advertising : … 32 (2010) 2, pp. 87-101
Persistent link: https://www.econbiz.de/10008770781
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ARTICLES - Organizational Buying and Advertising Agency-Client Relationships in China
Prendergast, Gerard; Shi, Yizheng; West, Douglas - In: Journal of advertising : official publication of the … 30 (2001) 2, pp. 61-72
Persistent link: https://www.econbiz.de/10008119661
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Advertising Budgeting Methods and Processes in China
Prendergast, Gerard; West, Douglas; Shi, Yi-Zheng - In: Journal of advertising : official publication of the … 35 (2006) 3, pp. 165
Persistent link: https://www.econbiz.de/10008126547