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Beyond ethical consumption : religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism

Guido, Gianluigi; Prete, M. Irene; Pichierri, Marco; … - 2016

Persistent link: https://www.econbiz.de/10011454869

Customer-centric strategies in place marketing : an analysis of places' identities and perceived images

Guido, Gianluigi; Peluso, Alessandro M.; Prete, M. Irene; … - In: Customer-centric marketing strategies : tools for …, (pp. 435-452). 2013

Persistent link: https://www.econbiz.de/10009669509

Effects of blue lighting in ambient and mobile settings on the intention to buy hedonic and utilitarian products

Guido, Gianluigi; Piper, Luigi; Prete, M. Irene; … - In: Psychology & marketing 34 (2017) 2, pp. 215-226

Persistent link: https://www.econbiz.de/10011638748

Nanomarketing : a new frontier for neuromarketing

Mileti, Antonio; Guido, Gianluigi; Prete, M. Irene - In: Psychology & marketing 33 (2016) 8, pp. 664-674

Persistent link: https://www.econbiz.de/10011534736

The role of ethics and product personality in the intention to purchase organic food products : a structural equation modeling approach

Guido, Gianluigi; Prete, M. Irene; Peluso, Alessandro M.; … - In: International review of economics : journal of civil economy 57 (2010) 1, pp. 79-102

Persistent link: https://www.econbiz.de/10003943183

Prototypes versus examples : a new model of online credibility for commercial websites

Guido, Gianluigi; Prete, M. Irene; Sammarco, Luigi - In: Journal of targeting, measurement and analysis for marketing 18 (2010) 1, pp. 3-16

Persistent link: https://www.econbiz.de/10003964160

Targeting direct marketing campaigns by neural networks

Guido, Gianluigi; Prete, M. Irene; Miraglia, Stefano; … - In: Journal of marketing management : MM 27 (2011) 9/10, pp. 992-1006

Persistent link: https://www.econbiz.de/10009349574

Growth, economic structure, and residential distribution of a small city

Guido, Gianluigi; Prete, M. Irene; Peluso, Alessandro M.; … - In: International review of economics 57 (2010) 1, pp. 47-79

Persistent link: https://www.econbiz.de/10008384168

Il consumo etico dei prodotti alimentari biologici: il ruolo delle norme morali

Guido, Gianluigi; Tedeschi, Piermario; Prete, M. Irene; … - In: ECONOMIA AGRO-ALIMENTARE 11 (2009) 3, pp. 53-77

The aim of the present study is to investigate the intention to buy organic food products and, specifically, to understand moral considerations which underlie the purchase of these products in comparison with non-organic food products. The Theory of Planned Behavior (tpb, Ajzen 1991), which...

Persistent link: https://www.econbiz.de/10008504005

Targeting direct marketing campaigns by neural networks

Guido, Gianluigi; Prete, M. Irene; Miraglia, Stefano; … - In: Journal of marketing management : MM 27 (2011) 9, pp. 992-1007

Persistent link: https://www.econbiz.de/10009252638