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"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms

Rajagopal; Rajagopal, Ananya - In: Qualitative market research : an international journal 26 (2023) 3, pp. 214-231

Persistent link: https://www.econbiz.de/10014292083

How price image dimensions influence shopping intentions for different store formats

Zielke, Stephan - In: European journal of marketing : EJM 44 (2010) 6, pp. 748-770

Persistent link: https://www.econbiz.de/10003989125

Shopping in discount stores : the role of price-related attributions, emotions and value perception

Zielke, Stephan - In: Journal of retailing and consumer services 21 (2014) 3, pp. 327-338

Persistent link: https://www.econbiz.de/10010348753

Does unit pricing influence store price image dimensions and shopping intentions for retail stores?

Roth, Stefan; Himbert, Lena; Zielke, Stephan - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1396-1413

Persistent link: https://www.econbiz.de/10011725690

Searching offline and buying online : an analysis of showrooming forms and segments

Schneider, Patricia J.; Zielke, Stephan - In: Journal of retailing and consumer services 52 (2020), pp. 1-12

Persistent link: https://www.econbiz.de/10012132239

Influence of brand name in variety seeking behaviour of consumers: an empirical analysis

Rajagopal - In: International journal of management practice : IJMP 2 (2006/07) 4, pp. 306-323

Persistent link: https://www.econbiz.de/10003446115

Cross-national differences in price-role orientation and their impact on retail markets

Zielke, Stephan; Komor, Marcin - In: Journal of the Academy of Marketing Science 43 (2015) 2, pp. 159-180

Persistent link: https://www.econbiz.de/10010504692

How retailer coupons increase attitudinal loyalty : the impact of three coupon design elements

Wierich, Ralf; Zielke, Stephan - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 699-721

Persistent link: https://www.econbiz.de/10010371625

How Retailer Coupons Increase Attitudinal Loyalty – The Impact of Three Coupon Design Elements

Wierich, Ralf - 2015

Purpose – The aim of this paper is to investigate how different design elements of retailer coupons increase the attitudinal loyalty towards retailers.Design/methodology/approach – Three design elements are manipulated in a 2x2x2 experimental design. Data is analysed using structural...

Persistent link: https://www.econbiz.de/10013024261

The effects of multi-channel assortment integration on customer confusion

Bertrandie, Laura; Zielke, Stephan - In: The international review of retail, distribution and … 27 (2017) 5, pp. 437-449

Persistent link: https://www.econbiz.de/10011853896