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Agile Marketing Strategies : New Approaches to Engaging Consumer Behavior

Rajagopal - 2022

Part-I:The Convergence -- Chapter 1:Consumer Dynamics -- Chapter 2:Social Media and Markets -- Chapter 3:Relationship Strategy -- Part-II:The Shift -- Chapter 4:Neurobehavioral Perspectives -- Chapter 5:Rethinking Marketing -- Chapter 6:The Agile Mind-set -- Part-III:Window to the Future --...

Persistent link: https://www.econbiz.de/10013287736

"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms

Rajagopal; Rajagopal, Ananya - In: Qualitative market research : an international journal 26 (2023) 3, pp. 214-231

Persistent link: https://www.econbiz.de/10014292083

Editorial: embedding social media into leisure and toruism marketing strategies

Rajagopal - In: International journal of leisure and tourism marketing … 4 (2015) 3/4, pp. 173-175

Persistent link: https://www.econbiz.de/10011541314

Influence of brand name in variety seeking behaviour of consumers: an empirical analysis

Rajagopal - In: International journal of management practice : IJMP 2 (2006/07) 4, pp. 306-323

Persistent link: https://www.econbiz.de/10003446115

Convergence of quality and productivity in start-up enterprises : analysis of divergent value perspectives

Rajagopal; Rajagopal, Ananya - In: International journal of productivity and quality … 40 (2023) 1, pp. 55-79

Persistent link: https://www.econbiz.de/10014364199

Effect on stakeholders' perception of CSR : analysis of information dynamics through social media

López-Fernández, Andrée Marie; Rajagopal - In: International journal of business competition and … 4 (2015) 1/2, pp. 24-43

Persistent link: https://www.econbiz.de/10011518441

Editorial: social networks as driver of tourism marketing

Rajagopal - In: International journal of leisure and tourism marketing … 3 (2012/13) 3, pp. 199-200

Persistent link: https://www.econbiz.de/10009742035

Impact of customer-centric technologies on retail banking

Rajagopal; Rajagopal, Ananya - In: International journal of business competition and … 1 (2010) 2, pp. 147-161

Persistent link: https://www.econbiz.de/10009727493

Facilities planning in retailing and value generation among urban consumers

Rajagopal - In: International journal of electronic marketing and … 12 (2021) 2, pp. 196-213

Persistent link: https://www.econbiz.de/10012509425

Drivers of consumer attitudes towards online shopping in the Indian market : analysis through an extended TAM model

Reyes-Mercado, Pável; Karthik, M.; Mishra, Ram Kumar; … - In: International journal of business innovation and research 13 (2017) 3, pp. 326-343

Persistent link: https://www.econbiz.de/10011840440