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~person:"Rajagopal"
~subject:"Firmenimage"
~subject:"Retail trade"
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Firmenimage
Retail trade
Consumer behaviour
51
Konsumentenverhalten
50
Mexico
25
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23
Brand management
19
Markenführung
19
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Rajagopal
Grewal, Dhruv
31
Melewar, T. C.
31
Swoboda, Bernhard
29
Pantano, Eleonora
28
Gázquez-Abad, Juan Carlos
25
Balmer, John M. T.
24
Schramm-Klein, Hanna
24
Bang, Nguyen
21
Dennis, Charles
20
Martínez-López, Francisco J.
20
Gil Saura, Irene
19
Das, Gopal
18
Foroudi, Pantea
18
Gijsbrechts, Els
16
Zielke, Stephan
16
Khare, Arpita
14
Roggeveen, Anne L.
14
Sands, Sean
13
Steinmann, Sascha
13
Tomczak, Torsten
13
Ailawadi, Kusum L.
12
Dekimpe, Marnik G.
12
Rudolph, Thomas
12
Teller, Christoph
12
Bijmolt, Tammo H. A.
11
Brengman, Malaika
11
Breugelmans, Els
11
Campo, Katia
11
Diallo, Mbaye Fall
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Gupta, Suraksha
11
Nordfält, Jens
11
Richards, Timothy J.
11
Schaarschmidt, Mario
11
Chen, Jing
10
Chintagunta, Pradeep K.
10
Esch, Franz-Rudolf
10
Geyskens, Inge
10
Loureiro, Sandra Maria Correia
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Morschett, Dirk
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International journal of business competition and growth : IJBCG
2
2007 Business & Economics Society International Conference ; Vol. 2
1
Global economic studies series
1
International journal of business innovation and research
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of management practice : IJMP
1
International journal of productivity and quality management : IJPQM
1
International journal of retail & distribution management
1
Journal of customer behaviour
1
Journal of international consumer marketing
1
Journal of transnational management : the official journal of the International Management Development Association
1
Marketing intelligence & planning
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New econometric modelling research
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Qualitative market research : an international journal
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ECONIS (ZBW)
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1
"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms
Rajagopal
;
Rajagopal, Ananya
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 214-231
Persistent link: https://www.econbiz.de/10014292083
Saved in:
2
Conational drivers influencing brand preference among consumers
Rajagopal
- In:
Journal of transnational management : the official …
15
(
2010
)
2
,
pp. 186-211
Persistent link: https://www.econbiz.de/10003995844
Saved in:
3
Influence of brand name in variety seeking behaviour of consumers: an empirical analysis
Rajagopal
- In:
International journal of management practice : IJMP
2
(
2006/07
)
4
,
pp. 306-323
Persistent link: https://www.econbiz.de/10003446115
Saved in:
4
Effect on stakeholders' perception of CSR : analysis of information dynamics through social media
López-Fernández, Andrée Marie
;
Rajagopal
- In:
International journal of business competition and …
4
(
2015
)
1/2
,
pp. 24-43
Persistent link: https://www.econbiz.de/10011518441
Saved in:
5
Editorial: corporate social responsibility and brand building
Rajagopal
- In:
International journal of business competition and …
6
(
2018
)
3
,
pp. 159-160
Persistent link: https://www.econbiz.de/10012038862
Saved in:
6
Facilities planning in retailing and value generation among urban consumers
Rajagopal
- In:
International journal of electronic marketing and …
12
(
2021
)
2
,
pp. 196-213
Persistent link: https://www.econbiz.de/10012509425
Saved in:
7
Drivers of consumer attitudes towards online shopping in the Indian market : analysis through an extended TAM model
Reyes-Mercado, Pável
;
Karthik, M.
;
Mishra, Ram Kumar
; …
- In:
International journal of business innovation and research
13
(
2017
)
3
,
pp. 326-343
Persistent link: https://www.econbiz.de/10011840440
Saved in:
8
Consumer response and cyclicality in new products management
Rajagopal
- In:
Journal of customer behaviour
7
(
2008
)
2
,
pp. 165-180
Persistent link: https://www.econbiz.de/10003726297
Saved in:
9
Consumer behavior : global shifts and local effects
Rajagopal
-
2010
Persistent link: https://www.econbiz.de/10003872780
Saved in:
10
Arousal and merriment as decision drivers among young consumers
Rajagopal
- In:
Journal of international consumer marketing
21
(
2009
)
4
,
pp. 271-283
Persistent link: https://www.econbiz.de/10003902796
Saved in:
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