Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Rajagopal"
~subject:"Kognition"
~subject:"Retail trade"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Popularity of brand posts on b...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Kognition
Retail trade
Consumer behaviour
51
Konsumentenverhalten
50
Mexico
25
Mexiko
23
Brand management
19
Markenführung
19
Einzelhandel
12
Brand image
11
Markenimage
11
Marketing management
8
Marketingmanagement
8
Brand
7
Markenartikel
7
Sales promotion
7
Verkaufsförderung
7
consumer behaviour
7
Beziehungsmarketing
5
Cognition
5
Emotion
5
Internet marketing
5
Online-Marketing
5
Relationship marketing
5
Social Web
5
Social web
5
Customer value
4
Freizeit
4
Kundenwert
4
Leisure
4
Tourism industry
4
Tourismuswirtschaft
4
Competitive advantage
3
Corporate reputation
3
E-commerce
3
Electronic Commerce
3
Erneuerbare Energie
3
Firmenimage
3
Freizeitwirtschaft
3
Innovation
3
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
15
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Aufsatz im Buch
2
Book section
2
Accompanied by computer file
1
Elektronischer Datenträger als Beilage
1
Language
All
English
16
Author
All
Rajagopal
Grewal, Dhruv
33
Pantano, Eleonora
26
Gázquez-Abad, Juan Carlos
25
Schramm-Klein, Hanna
23
Swoboda, Bernhard
23
Martínez-López, Francisco J.
20
Gil Saura, Irene
19
Das, Gopal
18
Gijsbrechts, Els
15
Zielke, Stephan
15
Roggeveen, Anne L.
14
Khare, Arpita
13
Sands, Sean
13
Steinmann, Sascha
13
Ailawadi, Kusum L.
12
Dekimpe, Marnik G.
12
Dennis, Charles
12
Diallo, Mbaye Fall
12
Loureiro, Sandra Maria Correia
12
Rudolph, Thomas
12
Teller, Christoph
12
Bijmolt, Tammo H. A.
11
Brengman, Malaika
11
Breugelmans, Els
11
Campo, Katia
11
Chebat, Jean-Charles
11
Han, Heesup
11
Nordfält, Jens
11
Richards, Timothy J.
11
Bang, Nguyen
10
Chen, Jing
10
Chintagunta, Pradeep K.
10
Geyskens, Inge
10
Noble, Stephanie M.
10
Ruyter, Ko de
10
Verhoef, Peter C.
10
Wagner, Gerhard
10
Willems, Kim
10
Burt, Steven
9
more ...
less ...
Published in...
All
International journal of business innovation and research
2
2007 Business & Economics Society International Conference ; Vol. 2
1
Global economic studies series
1
International journal of business excellence : IJBEX
1
International journal of economics and business research
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of management practice : IJMP
1
International journal of productivity and quality management : IJPQM
1
International journal of retail & distribution management
1
Journal of customer behaviour
1
Journal of international consumer marketing
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
Marketing intelligence & planning
1
New econometric modelling research
1
Qualitative market research : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms
Rajagopal
;
Rajagopal, Ananya
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 214-231
Persistent link: https://www.econbiz.de/10014292083
Saved in:
2
Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal
- In:
Latin American business review : journal of the …
14
(
2014
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
Saved in:
3
Influence of brand name in variety seeking behaviour of consumers: an empirical analysis
Rajagopal
- In:
International journal of management practice : IJMP
2
(
2006/07
)
4
,
pp. 306-323
Persistent link: https://www.econbiz.de/10003446115
Saved in:
4
Impact of referrals on buying decisions and cognitive behaviour among aging consumers
Rajagopal
- In:
International journal of business excellence : IJBEX
21
(
2020
)
1
,
pp. 118-138
Persistent link: https://www.econbiz.de/10012225281
Saved in:
5
Facilities planning in retailing and value generation among urban consumers
Rajagopal
- In:
International journal of electronic marketing and …
12
(
2021
)
2
,
pp. 196-213
Persistent link: https://www.econbiz.de/10012509425
Saved in:
6
Drivers of consumer attitudes towards online shopping in the Indian market : analysis through an extended TAM model
Reyes-Mercado, Pável
;
Karthik, M.
;
Mishra, Ram Kumar
; …
- In:
International journal of business innovation and research
13
(
2017
)
3
,
pp. 326-343
Persistent link: https://www.econbiz.de/10011840440
Saved in:
7
Consumer response and cyclicality in new products management
Rajagopal
- In:
Journal of customer behaviour
7
(
2008
)
2
,
pp. 165-180
Persistent link: https://www.econbiz.de/10003726297
Saved in:
8
Consumer behavior : global shifts and local effects
Rajagopal
-
2010
Persistent link: https://www.econbiz.de/10003872780
Saved in:
9
Arousal and merriment as decision drivers among young consumers
Rajagopal
- In:
Journal of international consumer marketing
21
(
2009
)
4
,
pp. 271-283
Persistent link: https://www.econbiz.de/10003902796
Saved in:
10
Cognitive factors affecting buying decision of young consumers : role of arousal and merriment
Rajagopal
- In:
International journal of economics and business research
1
(
2009
)
4
,
pp. 454-466
Persistent link: https://www.econbiz.de/10003955630
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
