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~person:"Rajagopal"
~subject:"Retail trade"
~subject:"Verkaufsförderung"
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Retail trade
Verkaufsförderung
Consumer behaviour
51
Konsumentenverhalten
50
Mexico
25
Mexiko
23
Brand management
19
Markenführung
19
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Rajagopal
Grewal, Dhruv
32
Gázquez-Abad, Juan Carlos
26
Pantano, Eleonora
26
Schramm-Klein, Hanna
23
Swoboda, Bernhard
23
Martínez-López, Francisco J.
21
Das, Gopal
19
Gil Saura, Irene
19
Gijsbrechts, Els
16
Roggeveen, Anne L.
15
Zielke, Stephan
15
Ailawadi, Kusum L.
14
Breugelmans, Els
14
Steinmann, Sascha
14
Dennis, Charles
13
Khare, Arpita
13
Richards, Timothy J.
13
Sands, Sean
13
Verhoef, Peter C.
13
Bijmolt, Tammo H. A.
12
Dekimpe, Marnik G.
12
Neslin, Scott A.
12
Nordfält, Jens
12
Rudolph, Thomas
12
Teller, Christoph
12
Usman, Osly
12
Bang, Nguyen
11
Brengman, Malaika
11
Campo, Katia
11
Diallo, Mbaye Fall
11
Loureiro, Sandra Maria Correia
11
Chintagunta, Pradeep K.
10
Geyskens, Inge
10
Ieva, Marco
10
Noble, Stephanie M.
10
Rosenbaum, Mark S.
10
Stobart, Jon
10
Wagner, Gerhard
10
Burt, Steven
9
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2007 Business & Economics Society International Conference ; Vol. 2
1
Global business & economics review
1
Global economic studies series
1
International journal of business excellence
1
International journal of business innovation and research
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of management practice : IJMP
1
International journal of productivity and quality management : IJPQM
1
International journal of retail & distribution management
1
Journal of customer behaviour
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Marketing intelligence & planning
1
New econometric modelling research
1
Qualitative market research : an international journal
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ECONIS (ZBW)
15
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1
"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms
Rajagopal
;
Rajagopal, Ananya
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 214-231
Persistent link: https://www.econbiz.de/10014292083
Saved in:
2
Dynamics of brand G-Force in developing market strategy
Rajagopal
- In:
International journal of business excellence
3
(
2010
)
4
,
pp. 383-396
Persistent link: https://www.econbiz.de/10008798157
Saved in:
3
Influence of brand name in variety seeking behaviour of consumers: an empirical analysis
Rajagopal
- In:
International journal of management practice : IJMP
2
(
2006/07
)
4
,
pp. 306-323
Persistent link: https://www.econbiz.de/10003446115
Saved in:
4
Facilities planning in retailing and value generation among urban consumers
Rajagopal
- In:
International journal of electronic marketing and …
12
(
2021
)
2
,
pp. 196-213
Persistent link: https://www.econbiz.de/10012509425
Saved in:
5
Drivers of consumer attitudes towards online shopping in the Indian market : analysis through an extended TAM model
Reyes-Mercado, Pável
;
Karthik, M.
;
Mishra, Ram Kumar
; …
- In:
International journal of business innovation and research
13
(
2017
)
3
,
pp. 326-343
Persistent link: https://www.econbiz.de/10011840440
Saved in:
6
Consumer response and cyclicality in new products management
Rajagopal
- In:
Journal of customer behaviour
7
(
2008
)
2
,
pp. 165-180
Persistent link: https://www.econbiz.de/10003726297
Saved in:
7
Consumer behavior : global shifts and local effects
Rajagopal
-
2010
Persistent link: https://www.econbiz.de/10003872780
Saved in:
8
Arousal and merriment as decision drivers among young consumers
Rajagopal
- In:
Journal of international consumer marketing
21
(
2009
)
4
,
pp. 271-283
Persistent link: https://www.econbiz.de/10003902796
Saved in:
9
Building shopping arousal through direct marketing in retail environment
Rajagopal
- In:
Journal of promotion management : JPM
16
(
2010
)
4
,
pp. 445-466
Persistent link: https://www.econbiz.de/10008825723
Saved in:
10
Modeling asymmetric consumer behavior and demand equations for bridging gaps in retailing
Rajagopal
- In:
New econometric modelling research
,
(pp. 171-186)
.
2008
Persistent link: https://www.econbiz.de/10003694085
Saved in:
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