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~person:"Rajagopal"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
38
Konsumentenverhalten
38
Mexico
21
Mexiko
21
Brand management
15
Markenführung
15
Brand image
10
Markenimage
10
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consumer behaviour
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Aufsatz in Zeitschrift
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Rajagopal
Han, Heesup
130
Mattila, Anna S.
107
Dwivedi, Yogesh Kumar
87
Gierl, Heribert
83
Phau, Ian
83
Herrmann, Andreas
81
Grewal, Dhruv
76
Loureiro, Sandra Maria Correia
76
Lusk, Jayson L.
75
Melewar, T. C.
75
Khare, Arpita
73
Vrontis, Demetris
68
Paul, Justin
67
Septianto, Felix
67
Bang, Nguyen
66
Walsh, Gianfranco
66
Jang, Soocheong
65
Kumar, V.
65
Ko, Eunju
64
Pitt, Leyland F.
64
Nayga, Rodolfo M.
62
Hollebeek, Linda D.
61
Thaichon, Park
61
Verhoef, Peter C.
59
Pelsmacker, Patrick de
57
Belk, Russell W.
56
Law, Chun Hung Roberts
56
Wong, IpKin Anthony
54
Laroche, Michel
53
Sharma, Piyush
52
Bagozzi, Richard P.
50
Homburg, Christian
50
Wiedmann, Klaus-Peter
50
Ruyter, Ko de
49
Diamantopoulos, Adamantios
47
Kim, Jungkeun
47
Prentice, Catherine
47
Romaniuk, Jenni
47
Dennis, Charles
46
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International journal of leisure and tourism marketing : IJLTM
8
International journal of business competition and growth : IJBCG
7
International journal of business innovation and research
7
International journal of business excellence
5
International journal of business innovation and research : IJBIR
2
International journal of productivity and quality management : IJPQM
2
Journal of transnational management : the official journal of the International Management Development Association
2
Global business & economics review
1
International journal of business excellence : IJBEX
1
International journal of economics and business research
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of management practice : IJMP
1
International journal of retail & distribution management
1
International journal of services and operations management
1
International journal of services and operations management : IJSOM
1
Journal of customer behaviour
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
49
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1
"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms
Rajagopal
;
Rajagopal, Ananya
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 214-231
Persistent link: https://www.econbiz.de/10014292083
Saved in:
2
Editorial: contemporary perspectives towards building brand personality and loyalty in leisure and tourism industry
Rajagopal
- In:
International journal of leisure and tourism marketing …
5
(
2016/2017
)
3
,
pp. 199-201
Persistent link: https://www.econbiz.de/10011937912
Saved in:
3
Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
4
Brand literacy and knowledge transfer process : analysis of purchase intentions among consumers in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business innovation and research
16
(
2018
)
3
,
pp. 302-323
Persistent link: https://www.econbiz.de/10011955930
Saved in:
5
Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal
- In:
Latin American business review : journal of the …
14
(
2014
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
Saved in:
6
Effects of critical brand elements on wine purchasing behaviour in the Mexican market
Fernández Reyes, Lucía
;
Rajagopal
- In:
International journal of business competition and …
3
(
2014
)
3
,
pp. 189-212
Persistent link: https://www.econbiz.de/10010393792
Saved in:
7
Editorial: embedding social media into leisure and toruism marketing strategies
Rajagopal
- In:
International journal of leisure and tourism marketing …
4
(
2015
)
3/4
,
pp. 173-175
Persistent link: https://www.econbiz.de/10011541314
Saved in:
8
Place branding architecture for eco-tourism
Rajagopal
;
Rajagopal, Amritanshu
- In:
International journal of leisure and tourism marketing …
1
(
2009/10
)
1
,
pp. 58-69
Persistent link: https://www.econbiz.de/10003924303
Saved in:
9
Editorial: Building behavioural brands in leisure and tourism industry : role of interactive campaigns
Rajagopal
- In:
International journal of leisure and tourism marketing …
6
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011846524
Saved in:
10
Conational drivers influencing brand preference among consumers
Rajagopal
- In:
Journal of transnational management : the official …
15
(
2010
)
2
,
pp. 186-211
Persistent link: https://www.econbiz.de/10003995844
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