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~person:"Rajagopal"
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Consumer behaviour
51
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50
Mexico
24
Mexiko
22
Brand management
12
Einzelhandel
12
Markenführung
12
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consumer behaviour
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purchase intention
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Rajagopal
Han, Heesup
128
Belk, Russell W.
116
Phau, Ian
112
Huber, Frank
109
Mattila, Anna S.
108
Grunert, Klaus G.
102
Burmann, Christoph
101
Bauer, Hans H.
98
Herrmann, Andreas
91
Gierl, Heribert
89
Lusk, Jayson L.
85
Wiedmann, Klaus-Peter
83
Foxall, Gordon R.
82
Khare, Arpita
79
Lee, Keun
79
Sheth, Jagdish N.
78
Usman, Osly
78
Ko, Eunju
76
Grewal, Dhruv
73
Loureiro, Sandra Maria Correia
73
Dwivedi, Yogesh Kumar
70
Lee, Jong-Wha
70
Laroche, Michel
69
Nayga, Rodolfo M.
69
Wansink, Brian
69
Bagozzi, Richard P.
68
Bruwer, Johan
68
Park, Donghyun
68
Paul, Justin
68
Septianto, Felix
68
Agarwal, Sumit
66
Choi, Tsan-Ming
66
Heshmati, Almas
66
Stavins, Joanna
66
Verhoef, Peter C.
63
Swoboda, Bernhard
61
Jang, Soocheong
60
Chintagunta, Pradeep K.
59
Pelsmacker, Patrick de
58
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Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
3
EconWPA
2
IGI Global
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International journal of business innovation and research
7
International journal of business competition and growth : IJBCG
4
International journal of business excellence
4
International journal of leisure and tourism marketing : IJLTM
4
Marketing Working Papers
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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International journal of business innovation and research : IJBIR
2
International journal of productivity and quality management : IJPQM
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Journal of transnational management : the official journal of the International Management Development Association
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Microeconomics
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Springer eBook Collection
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2007 Business & Economics Society International Conference ; Vol. 2
1
Consumer Behavior Collection
1
Dexterity in global business : a cross-dimensional analysis
1
Global Business and Economics Review
1
Global business & economics review
1
Global economic studies series
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International Journal of Economics and Business Research
1
International journal of business excellence : IJBEX
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International journal of economics and business research
1
International journal of electronic marketing and retailing : IJEMR
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International journal of emerging markets
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International journal of management practice : IJMP
1
International journal of retail & distribution management
1
International journal of services and operations management
1
International journal of services and operations management : IJSOM
1
Journal of customer behaviour
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
Marketing intelligence & planning
1
New econometric modelling research
1
Qualitative market research : an international journal
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SpringerLink / Bücher
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ECONIS (ZBW)
54
RePEc
7
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1
Brand competition, peer influence, and purchase intentions towards
fashion
apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
2
"Seeing is experiencing" : impact of showcasing
fashion
merchandise on digital platforms
Rajagopal
;
Rajagopal, Ananya
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 214-231
Persistent link: https://www.econbiz.de/10014292083
Saved in:
3
Analytical frameworks for measuring the effects of cognitive factors in buying decisions
Rajagopal
- In:
International journal of business innovation and research
5
(
2011
)
6
,
pp. 685-703
Persistent link: https://www.econbiz.de/10009388775
Saved in:
4
Brand literacy and knowledge transfer process : analysis of purchase intentions among consumers in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business innovation and research
16
(
2018
)
3
,
pp. 302-323
Persistent link: https://www.econbiz.de/10011955930
Saved in:
5
Conational drivers influencing brand preference among consumers
Rajagopal
- In:
Journal of transnational management : the official …
15
(
2010
)
2
,
pp. 186-211
Persistent link: https://www.econbiz.de/10003995844
Saved in:
6
Dynamics of brand G-Force in developing market strategy
Rajagopal
- In:
International journal of business excellence
3
(
2010
)
4
,
pp. 383-396
Persistent link: https://www.econbiz.de/10008798157
Saved in:
7
Interdependence of personality traits and brand identity in measuring brand performance
Rajagopal
- In:
International journal of business innovation and research
4
(
2010
)
5
,
pp. 411-426
Persistent link: https://www.econbiz.de/10008798785
Saved in:
8
Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal
- In:
Latin American business review : journal of the …
14
(
2014
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
Saved in:
9
Factors affecting customer value on buying decisions : a multi-experiment analysis
Rajagopal
- In:
Dexterity in global business : a cross-dimensional analysis
,
(pp. 81-115)
.
2014
Persistent link: https://www.econbiz.de/10010359876
Saved in:
10
Effects of critical brand elements on wine purchasing behaviour in the Mexican market
Fernández Reyes, Lucía
;
Rajagopal
- In:
International journal of business competition and …
3
(
2014
)
3
,
pp. 189-212
Persistent link: https://www.econbiz.de/10010393792
Saved in:
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