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Rajagopal
Kotler, Philip
123
Bruhn, Manfred
107
Meffert, Heribert
80
Homburg, Christian
79
Pepels, Werner
59
Keller, Kevin Lane
46
Sheth, Jagdish N.
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Tomczak, Torsten
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Kirchgeorg, Manfred
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Esch, Franz-Rudolf
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Kleinaltenkamp, Michael
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Wiedmann, Klaus-Peter
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Albers, Sönke
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Bauer, Hans H.
32
Kitchen, Philip J.
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Piercy, Nigel
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Vrontis, Demetris
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Berndt, Ralph
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Kerin, Roger A.
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Peter, Jerome Paul
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Burmann, Christoph
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Kuß, Alfred
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Belz, Christian
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Fritz, Wolfgang
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Diller, Hermann
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O'Cass, Aron
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Reinecke, Sven
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McDonald, Malcolm
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Balmer, John M. T.
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Fantapié Altobelli, Claudia
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Hinson, Robert
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Melewar, T. C.
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ECONIS (ZBW)
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1
Marketing : concepts and cases
Rajagopal
-
2000
Persistent link: https://www.econbiz.de/10004879096
Saved in:
2
Understanding rural marketing
Rajagopal
-
1991
Persistent link: https://www.econbiz.de/10000831398
Saved in:
3
Consumer behavior : global shifts and local effects
Rajagopal
-
2010
Persistent link: https://www.econbiz.de/10003872780
Saved in:
4
Modeling asymmetric consumer behavior and demand equations for bridging gaps in retailing
Rajagopal
- In:
New econometric modelling research
,
(pp. 171-186)
.
2008
Persistent link: https://www.econbiz.de/10003694085
Saved in:
5
The symphony paradigm : strategy for managing market competition
Rajagopal
- In:
Journal of transnational management : the official …
16
(
2011
)
3
,
pp. 181-199
Persistent link: https://www.econbiz.de/10009379993
Saved in:
6
Strategies for architecting power brands : a market oriented outlook
Reyes, Lucía Fernández
;
Rajagopal
- In:
International journal of business excellence
6
(
2013
)
5
,
pp. 605-623
Persistent link: https://www.econbiz.de/10010231595
Saved in:
7
Editorial: Empowering consumers in strategic marketing decisions
Rajagopal
- In:
International journal of business competition and …
3
(
2013
)
2
,
pp. 103-104
Persistent link: https://www.econbiz.de/10010242159
Saved in:
8
Impact of service co-creation on performance of firms : the mediating role of market oriented strategies
Verma, Rajeev
;
Rajagopal
;
Mercado, Pável Reyes
- In:
International journal of services and operations management
15
(
2013
)
4
,
pp. 449-466
Persistent link: https://www.econbiz.de/10009786589
Saved in:
9
Editorial: embedding social media into leisure and toruism marketing strategies
Rajagopal
- In:
International journal of leisure and tourism marketing …
4
(
2015
)
3/4
,
pp. 173-175
Persistent link: https://www.econbiz.de/10011541314
Saved in:
10
Sustainable growth in global markets : strategic choices and managerial implications
Rajagopal
-
2016
Persistent link: https://www.econbiz.de/10011451537
Saved in:
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