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Agile Marketing Strategies : New Approaches to Engaging Consumer Behavior

Rajagopal - 2022

Part-I:The Convergence -- Chapter 1:Consumer Dynamics -- Chapter 2:Social Media and Markets -- Chapter 3:Relationship Strategy -- Part-II:The Shift -- Chapter 4:Neurobehavioral Perspectives -- Chapter 5:Rethinking Marketing -- Chapter 6:The Agile Mind-set -- Part-III:Window to the Future --...

Persistent link: https://www.econbiz.de/10013287736

"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms

Rajagopal; Rajagopal, Ananya - In: Qualitative market research : an international journal 26 (2023) 3, pp. 214-231

Persistent link: https://www.econbiz.de/10014292083

Special issue: Creating value in leisure and tourism

Rajagopal (contributor) - 2011

Persistent link: https://www.econbiz.de/10008823254

Behavioural determinants in selling tourism services : a case study

Rajagopal - In: International journal of leisure and tourism marketing … 1 (2009/10) 2, pp. 183-202

Persistent link: https://www.econbiz.de/10003924106

Editorial: architecting destination brands in leisure and tourism industry

Rajagopal - In: International journal of leisure and tourism marketing … 3 (2012) 2, pp. 109-111

Persistent link: https://www.econbiz.de/10009658332

Editorial: co-creating leisure and tourism destination branding strategies

Rajagopal - In: International journal of leisure and tourism marketing … 5 (2016) 1, pp. 1-3

Persistent link: https://www.econbiz.de/10011642325

Editorial: Building behavioural brands in leisure and tourism industry : role of interactive campaigns

Rajagopal - In: International journal of leisure and tourism marketing … 6 (2018) 1, pp. 1-3

Persistent link: https://www.econbiz.de/10011846524

Editorial: heritage tourism and destination marketing : looking inside the industry

Rajagopal - In: International journal of leisure and tourism marketing … 5 (2016/2017) 4, pp. 295-297

Persistent link: https://www.econbiz.de/10011862866

Editorial: contemporary perspectives towards building brand personality and loyalty in leisure and tourism industry

Rajagopal - In: International journal of leisure and tourism marketing … 5 (2016/2017) 3, pp. 199-201

Persistent link: https://www.econbiz.de/10011937912

Food tourism business model in emerging markets

Rajagopal - In: International journal of leisure and tourism marketing … 6 (2019) 3/4, pp. 171-173

Persistent link: https://www.econbiz.de/10012160458