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~person:"Rajagopal"
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Consumer behaviour
51
Konsumentenverhalten
50
Mexico
26
Mexiko
24
Brand management
19
Markenführung
19
Einzelhandel
13
Retail trade
13
Brand image
11
Markenimage
11
Sales promotion
8
Brand
7
Markenartikel
7
Marketing management
7
Marketingmanagement
7
Verkaufsförderung
7
consumer behaviour
7
consumer behavior
6
customer satisfaction
6
Cognition
5
Emotion
5
Kognition
5
retailing
5
Beziehungsmarketing
4
Customer value
4
Kundenwert
4
Relationship marketing
4
Tourism industry
4
Tourismuswirtschaft
4
Competitive advantage
3
Erneuerbare Energie
3
Freizeit
3
Freizeitwirtschaft
3
Innovation
3
Leisure
3
Leisure industries
3
Marketing
3
Online retailing
3
Online-Handel
3
Renewable energy
3
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Undetermined
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Article
54
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Aufsatz im Buch
3
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3
Accompanied by computer file
1
Bibliografie enthalten
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English
71
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Rajagopal
Esch, Franz-Rudolf
171
Huber, Frank
168
Burmann, Christoph
163
Oswald, Andrew J.
161
Bauer, Hans H.
148
Han, Heesup
146
Clark, Andrew E.
137
Homburg, Christian
134
Bruhn, Manfred
127
Mattila, Anna S.
126
Phau, Ian
119
Stutzer, Alois
119
Belk, Russell W.
118
Herrmann, Andreas
116
Spiller, Achim
110
Wiedmann, Klaus-Peter
110
Frey, Bruno S.
107
Grewal, Dhruv
107
Grunert, Klaus G.
107
Swoboda, Bernhard
107
Gierl, Heribert
106
Ahlert, Dieter
102
Blanchflower, David G.
102
Sheth, Jagdish N.
99
Baumgarth, Carsten
97
Meffert, Heribert
97
Melewar, T. C.
94
Powdthavee, Nattavudh
93
Khare, Arpita
89
Welsch, Heinz
87
Loureiro, Sandra Maria Correia
86
Lusk, Jayson L.
86
Verhoef, Peter C.
85
Foxall, Gordon R.
84
Usman, Osly
84
Sharma, Piyush
83
Helliwell, John F.
81
Laroche, Michel
79
Dwivedi, Yogesh Kumar
78
Keller, Kevin Lane
78
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Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
7
EconWPA
2
IGI Global
2
Published in...
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International journal of business innovation and research
7
Marketing Working Papers
7
International journal of leisure and tourism marketing : IJLTM
6
International journal of business competition and growth : IJBCG
5
International journal of business excellence
5
Springer eBook Collection
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Global Business and Economics Review
2
International journal of business innovation and research : IJBIR
2
International journal of productivity and quality management : IJPQM
2
International journal of services and operations management
2
Journal of transnational management : the official journal of the International Management Development Association
2
Microeconomics
2
Premier reference source
2
2007 Business & Economics Society International Conference ; Vol. 2
1
Consumer Behavior Collection
1
Dexterity in global business : a cross-dimensional analysis
1
Global business & economics review
1
Global economic studies series
1
International Journal of Economics and Business Research
1
International journal of business excellence : IJBEX
1
International journal of economics and business research
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of logistics systems and management
1
International journal of management practice : IJMP
1
International journal of retail & distribution management
1
International journal of services and operations management : IJSOM
1
Journal of customer behaviour
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Journal of the Operational Research Society : OR
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
Marketing intelligence & planning
1
New econometric modelling research
1
Qualitative market research : an international journal
1
Springer eBooks / Business and Management
1
SpringerLink / Bücher
1
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ECONIS (ZBW)
64
RePEc
12
Showing
1
-
10
of
76
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1
Brand
competition, peer influence, and purchase intentions towards fashion apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
2
Brand
expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal
- In:
Latin American business review : journal of the …
14
(
2014
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
Saved in:
3
Effects of critical
brand
elements on wine purchasing behaviour in the Mexican market
Fernández Reyes, Lucía
;
Rajagopal
- In:
International journal of business competition and …
3
(
2014
)
3
,
pp. 189-212
Persistent link: https://www.econbiz.de/10010393792
Saved in:
4
Dynamics of
brand
G-Force in developing market strategy
Rajagopal
- In:
International journal of business excellence
3
(
2010
)
4
,
pp. 383-396
Persistent link: https://www.econbiz.de/10008798157
Saved in:
5
Store loyalty and consumer response to clearance sales : an empirical analysis in Mexican
retail
environment
Rajagopal
;
Rajagopal, Amritanshu
-
2007
Persistent link: https://www.econbiz.de/10003669055
Saved in:
6
Impact of radio advertisements on buying behaviour of urban commuters
Rajagopal
- In:
International journal of retail & distribution management
39
(
2011
)
7
,
pp. 480-503
Persistent link: https://www.econbiz.de/10009240868
Saved in:
7
"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms
Rajagopal
;
Rajagopal, Ananya
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 214-231
Persistent link: https://www.econbiz.de/10014292083
Saved in:
8
Impact of retailing technology during business shutdown
Rajagopal
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 441-459
Persistent link: https://www.econbiz.de/10013393441
Saved in:
9
Conational drivers influencing
brand
preference among consumers
Rajagopal
- In:
Journal of transnational management : the official …
15
(
2010
)
2
,
pp. 186-211
Persistent link: https://www.econbiz.de/10003995844
Saved in:
10
Interdependence of personality traits and
brand
identity in measuring
brand
performance
Rajagopal
- In:
International journal of business innovation and research
4
(
2010
)
5
,
pp. 411-426
Persistent link: https://www.econbiz.de/10008798785
Saved in:
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