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Cognitive factors affecting buying decision of young consumers : role of arousal and merriment
Rajagopal - In: International journal of economics and business research 1 (2009) 4, pp. 454-466
Persistent link: https://www.econbiz.de/10003955630
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Inferiority feeling and conspicuous buying behaviour : analysing quality of life concerns among consumers in Mexico
Rajagopal - In: International journal of productivity and quality … 35 (2022) 2, pp. 171-192
Persistent link: https://www.econbiz.de/10013093198
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Consumption of organic food products in Latin America : role of knowledge and emotions among women consumers
Rajagopal - In: International journal of business innovation and … 26 (2021) 4, pp. 406-423
Persistent link: https://www.econbiz.de/10012798588
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Impact of referrals on buying decisions and cognitive behaviour among aging consumers
Rajagopal - In: International journal of business excellence : IJBEX 21 (2020) 1, pp. 118-138
Persistent link: https://www.econbiz.de/10012225281
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Childhood memories affecting brand loyalty and consumption behaviour among adult consumers
Rajagopal - In: International journal of business innovation and … 23 (2020) 3, pp. 400-420
Persistent link: https://www.econbiz.de/10012507075
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Facilities planning in retailing and value generation among urban consumers
Rajagopal - In: International journal of electronic marketing and … 12 (2021) 2, pp. 196-213
Persistent link: https://www.econbiz.de/10012509425
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Drivers of consumer attitudes towards online shopping in the Indian market : analysis through an extended TAM model
Reyes-Mercado, Pável; Karthik, M.; Mishra, Ram Kumar; … - In: International journal of business innovation and research 13 (2017) 3, pp. 326-343
Persistent link: https://www.econbiz.de/10011840440
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Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico
Rajagopal; Rajagopal, Ananya - In: International journal of business excellence 12 (2017) 3, pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
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Impact of consumer education and knowledge on purchase intentions within services industry : a study of symbiotic analysis in Mexico
Rajagopal; Rajagopal, Ananya - In: International journal of services and operations … 35 (2020) 1, pp. 58-77
Persistent link: https://www.econbiz.de/10012178614
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Brand literacy and knowledge transfer process : analysis of purchase intentions among consumers in Mexico
Rajagopal; Rajagopal, Ananya - In: International journal of business innovation and research 16 (2018) 3, pp. 302-323
Persistent link: https://www.econbiz.de/10011955930