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Analytical frameworks for measuring the effects of cognitive factors in buying decisions

Rajagopal - In: International journal of business innovation and research 5 (2011) 6, pp. 685-703

Persistent link: https://www.econbiz.de/10009388775

Impact of referrals on buying decisions and cognitive behaviour among aging consumers

Rajagopal - In: International journal of business excellence : IJBEX 21 (2020) 1, pp. 118-138

Persistent link: https://www.econbiz.de/10012225281

Market analysis of growing competition in pharmaceutical industry

Cavazzani, Paola; Rajagopal - In: International journal of business competition and … 1 (2010) 1, pp. 31-44

Persistent link: https://www.econbiz.de/10009727501

Switching behaviour of consumers across options in the energy market : a comparative analysis in Mexico

Reyes-Mercado, Pável; Rajagopal - In: International journal of business excellence 7 (2014) 5, pp. 577-600

Persistent link: https://www.econbiz.de/10011297101

Editorial: market competition and technology effects on consumerism and marketing research

Rajagopal - In: International journal of business competition and … 5 (2016) 4, pp. 153-155

Persistent link: https://www.econbiz.de/10011687351

Marketing decision making and the management of pricing : successful business tools

Rajagopal - 2013

Persistent link: https://www.econbiz.de/10009738993

Systems thinking and process dynamics for marketing systems : technologies and applications for decision management

Rajagopal - 2012

"This book describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and … logistics modeling -- 7. Systems thinking and cognitive process in marketing -- 8. Marketing modeling and validation -- 9 …. Performance measuring process -- 10. Competitive advantage: analysis and strategy -- 11. Convergence marketing -- 12. Challenges …

Persistent link: https://www.econbiz.de/10011727381

Marketing decision making and the management of pricing : successful business tools

Rajagopal (contributor) - 2013

Strategic pricing -- Price structure and levels -- Pricing for new products -- Financial analysis in pricing -- Pricing policy -- Market pricing -- Implementation of pricing strategy -- Price performance -- Value creation -- Pricing in market uncertainties -- Challenges ahead

Persistent link: https://www.econbiz.de/10011727769

Facilities planning in retailing and value generation among urban consumers

Rajagopal - In: International journal of electronic marketing and … 12 (2021) 2, pp. 196-213

Persistent link: https://www.econbiz.de/10012509425

Drivers of consumer attitudes towards online shopping in the Indian market : analysis through an extended TAM model

Reyes-Mercado, Pável; Karthik, M.; Mishra, Ram Kumar; … - In: International journal of business innovation and research 13 (2017) 3, pp. 326-343

Persistent link: https://www.econbiz.de/10011840440