Similar Search Results

Role of consumer knowledge in developing purchase intentions and driving services efficiency across marketing channels in Mexico

Rajagopal - In: Journal of transnational management : the official … 19 (2014) 1, pp. 107-133

Persistent link: https://www.econbiz.de/10010346055

Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico

Rajagopal; Rajagopal, Ananya - In: International journal of business excellence 12 (2017) 3, pp. 386-412

Persistent link: https://www.econbiz.de/10011801569

Impact of consumer education and knowledge on purchase intentions within services industry : a study of symbiotic analysis in Mexico

Rajagopal; Rajagopal, Ananya - In: International journal of services and operations … 35 (2020) 1, pp. 58-77

Persistent link: https://www.econbiz.de/10012178614

Consumer Culture and Purchase Intentions towards Fashion Apparel

Rajagopal - Escuela de Graduados en Administración Pública y … - 2010

This study examines the effectiveness of different fashion marketing strategies and analyzes of the consumer behavior in a cross-section of demographic settings in reference to fashion apparel retailing. This paper also discusses the marketing competencies of fashion apparel brands and retailers...

Persistent link: https://www.econbiz.de/10008764147