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~person:"Rajagopal"
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Fashion management : a strateg...
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Consumer behaviour
51
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50
Mexico
24
Mexiko
22
Brand management
19
Markenführung
19
Einzelhandel
12
Retail trade
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Markenartikel
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consumer behaviour
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Customer value
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Erneuerbare Energie
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Freizeit
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Freizeitwirtschaft
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International marketing
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Internationales Marketing
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English
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Rajagopal
Esch, Franz-Rudolf
146
Huber, Frank
136
Burmann, Christoph
132
Han, Heesup
125
Belk, Russell W.
116
Mattila, Anna S.
109
Phau, Ian
109
Bauer, Hans H.
107
Gleißner, Werner
104
McAleer, Michael
103
Wiedmann, Klaus-Peter
103
Grunert, Klaus G.
102
Herrmann, Andreas
101
Baumgarth, Carsten
94
Stulz, René M.
90
Choi, Tsan-Ming
89
Schmukler, Sergio L.
89
Fabozzi, Frank J.
88
Schaltegger, Stefan
87
Gierl, Heribert
86
Lusk, Jayson L.
85
Beck, Thorsten
84
Vrontis, Demetris
84
Foxall, Gordon R.
83
Melewar, T. C.
83
Raffelhüschen, Bernd
83
Sheth, Jagdish N.
82
Swoboda, Bernhard
81
Bruhn, Manfred
79
Cumming, Douglas J.
79
Dwivedi, Yogesh Kumar
79
Khare, Arpita
78
Meffert, Heribert
78
Loureiro, Sandra Maria Correia
77
Paul, Justin
76
Usman, Osly
76
Agarwal, Sumit
74
Sarkis, Joseph
74
Kersten, Wolfgang
73
Grewal, Dhruv
72
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EconWPA
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Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
1
IGI Global
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International journal of business innovation and research
7
International journal of business excellence
6
International journal of leisure and tourism marketing : IJLTM
6
International journal of business competition and growth : IJBCG
5
Journal of transnational management : the official journal of the International Management Development Association
3
Springer eBook Collection
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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International journal of business innovation and research : IJBIR
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International journal of productivity and quality management : IJPQM
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Microeconomics
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SpringerLink / Bücher
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2007 Business & Economics Society International Conference ; Vol. 2
1
Consumer Behavior Collection
1
Dexterity in global business : a cross-dimensional analysis
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Global Business and Economics Review
1
Global business & economics review
1
Global economic studies series
1
International Journal of Economics and Business Research
1
International journal of business excellence : IJBEX
1
International journal of economics and business research
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of management practice : IJMP
1
International journal of retail & distribution management
1
International journal of services and operations management
1
International journal of services and operations management : IJSOM
1
Journal of customer behaviour
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
Marketing Working Papers
1
Marketing intelligence & planning
1
New econometric modelling research
1
Qualitative market research : an international journal
1
Springer eBook Collection / Business and Management
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Springer eBooks / Business and Management
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ECONIS (ZBW)
67
RePEc
5
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1
Brand competition, peer influence, and purchase intentions towards
fashion
apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
2
"Seeing is experiencing" : impact of showcasing
fashion
merchandise on digital platforms
Rajagopal
;
Rajagopal, Ananya
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 214-231
Persistent link: https://www.econbiz.de/10014292083
Saved in:
3
Brand literacy and knowledge transfer process : analysis of purchase intentions among consumers in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business innovation and research
16
(
2018
)
3
,
pp. 302-323
Persistent link: https://www.econbiz.de/10011955930
Saved in:
4
Influence of brand name in variety seeking behaviour of consumers: an empirical analysis
Rajagopal
- In:
International journal of management practice : IJMP
2
(
2006/07
)
4
,
pp. 306-323
Persistent link: https://www.econbiz.de/10003446115
Saved in:
5
Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal
- In:
Latin American business review : journal of the …
14
(
2014
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
Saved in:
6
Factors affecting customer value on buying decisions : a multi-experiment analysis
Rajagopal
- In:
Dexterity in global business : a cross-dimensional analysis
,
(pp. 81-115)
.
2014
Persistent link: https://www.econbiz.de/10010359876
Saved in:
7
Effects of critical brand elements on wine purchasing behaviour in the Mexican market
Fernández Reyes, Lucía
;
Rajagopal
- In:
International journal of business competition and …
3
(
2014
)
3
,
pp. 189-212
Persistent link: https://www.econbiz.de/10010393792
Saved in:
8
Impact of referrals on buying decisions and cognitive behaviour among aging consumers
Rajagopal
- In:
International journal of business excellence : IJBEX
21
(
2020
)
1
,
pp. 118-138
Persistent link: https://www.econbiz.de/10012225281
Saved in:
9
Dynamics of disruptive innovations in outperforming global brands : a study in Mexico
Reyes-Mercado, Pável
;
Rajagopal
- In:
International journal of business excellence
11
(
2017
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011710578
Saved in:
10
Childhood memories affecting brand loyalty and consumption behaviour among adult consumers
Rajagopal
- In:
International journal of business innovation and …
23
(
2020
)
3
,
pp. 400-420
Persistent link: https://www.econbiz.de/10012507075
Saved in:
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