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Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico

Rajagopal; Rajagopal, Ananya - In: International journal of business excellence 12 (2017) 3, pp. 386-412

Persistent link: https://www.econbiz.de/10011801569

"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms

Rajagopal; Rajagopal, Ananya - In: Qualitative market research : an international journal 26 (2023) 3, pp. 214-231

Persistent link: https://www.econbiz.de/10014292083

Cognitive associations between advertising and brand response among consumers in Mexico

Rajagopal - In: International journal of business innovation and research 6 (2012) 6, pp. 676-697

Persistent link: https://www.econbiz.de/10009675167

Market analysis of growing competition in pharmaceutical industry

Cavazzani, Paola; Rajagopal - In: International journal of business competition and … 1 (2010) 1, pp. 31-44

Persistent link: https://www.econbiz.de/10009727501

Switching behaviour of consumers across options in the energy market : a comparative analysis in Mexico

Reyes-Mercado, Pável; Rajagopal - In: International journal of business excellence 7 (2014) 5, pp. 577-600

Persistent link: https://www.econbiz.de/10011297101

Editorial: market competition and technology effects on consumerism and marketing research

Rajagopal - In: International journal of business competition and … 5 (2016) 4, pp. 153-155

Persistent link: https://www.econbiz.de/10011687351

Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis

Rajagopal - In: Latin American business review : journal of the … 14 (2014) 1, pp. 29-53

Persistent link: https://www.econbiz.de/10009771560

Role of consumer knowledge in developing purchase intentions and driving services efficiency across marketing channels in Mexico

Rajagopal - In: Journal of transnational management : the official … 19 (2014) 1, pp. 107-133

Persistent link: https://www.econbiz.de/10010346055

Agile Marketing Strategies : New Approaches to Engaging Consumer Behavior

Rajagopal - 2022

Strategy -- Part-II:The Shift -- Chapter 4:Neurobehavioral Perspectives -- Chapter 5:Rethinking Marketing -- Chapter 6:The …This is a timely book that examines the concept of agility in marketing by converging neurobehavioral perspectives and … changes and portray inclusivity in marketing through various examples. An excellent reference and read for practitioners and …

Persistent link: https://www.econbiz.de/10013287736

Facilities planning in retailing and value generation among urban consumers

Rajagopal - In: International journal of electronic marketing and … 12 (2021) 2, pp. 196-213

Persistent link: https://www.econbiz.de/10012509425

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