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Conational drivers influencing brand preference among consumers
Rajagopal - In: Journal of transnational management : the official … 15 (2010) 2, pp. 186-211
Persistent link: https://www.econbiz.de/10003995844
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Attributes of street markets as leisure destinations in growing cities
Rajagopal - In: International journal of leisure and tourism marketing … 2 (2011) 1, pp. 78-88
Persistent link: https://www.econbiz.de/10008824192
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Building shopping arousal through direct marketing in retail environment
Rajagopal - In: Journal of promotion management : JPM 16 (2010) 4, pp. 445-466
Persistent link: https://www.econbiz.de/10008825723
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Analytical frameworks for measuring the effects of cognitive factors in buying decisions
Rajagopal - In: International journal of business innovation and research 5 (2011) 6, pp. 685-703
Persistent link: https://www.econbiz.de/10009388775
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Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal - In: Latin American business review : journal of the … 14 (2014) 1, pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
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Factors affecting customer value on buying decisions : a multi-experiment analysis
Rajagopal - In: Dexterity in global business : a cross-dimensional analysis, (pp. 81-115). 2014
Persistent link: https://www.econbiz.de/10010359876
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Role of consumer knowledge in developing purchase intentions and driving services efficiency across marketing channels in Mexico
Rajagopal - In: Journal of transnational management : the official … 19 (2014) 1, pp. 107-133
Persistent link: https://www.econbiz.de/10010346055
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Editorial: Empowering consumers in strategic marketing decisions
Rajagopal - In: International journal of business competition and … 3 (2013) 2, pp. 103-104
Persistent link: https://www.econbiz.de/10010242159
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Consumer preferences for green power in Mexico
Reyes-Mercado, Pável; Rajagopal - In: International journal of business innovation and research 8 (2014) 2, pp. 210-224
Persistent link: https://www.econbiz.de/10010400537
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Dynamics of brand G-Force in developing market strategy
Rajagopal - In: International journal of business excellence 3 (2010) 4, pp. 383-396
Persistent link: https://www.econbiz.de/10008798157