Section I: Theoretical Foundations -- Chapter 1. Evolution of Marketing Scholarship -- Chapter 2. Transgenerational …. Growth of Supply Chain Management -- Chapter 5. Evolution of Decision making in Marketing -- Chapter 6. Development of … Consumer Behavior -- Chapter 7. Industrial Marketing across Generations -- Section III: Global Transformations -- Chapter 8 …

divided into ten chapters spread across three sections that comprise analyzing market chaos, building global-local marketing … including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing …

all MBA students and scholars in marketing, especially those who seek to gain new insight in the rapidly changing global …