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~person:"Rajagopal"
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Consumer behaviour
51
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50
Mexico
25
Mexiko
22
Einzelhandel
12
Retail trade
12
customer value
11
Brand management
10
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10
retailing
9
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8
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consumer behaviour
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Online-Handel
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brand image
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consumer knowledge
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decision making
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leisure shopping
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personality traits
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Rajagopal
Franses, Philip Hans
137
Han, Heesup
115
Belk, Russell W.
113
Pihnastyi, Oleh
111
Winkelmann, Rainer
106
Grunert, Klaus G.
103
Huber, Frank
102
van den Berg, Gerard J.
100
Mattila, Anna S.
98
Levy, Daniel
94
Bauer, Hans H.
90
Phau, Ian
87
Herrmann, Andreas
86
Gierl, Heribert
85
Lusk, Jayson L.
85
Uhlendorff, Arne
85
Berg, Gerard J. van den
83
Wiedmann, Klaus-Peter
82
Cockx, Bart
79
Sheth, Jagdish N.
79
Hildebrandt, Lutz
77
Chintagunta, Pradeep K.
76
Usman, Osly
76
Rosholm, Michael
75
Ha Nam Khanh, Giao
74
van Ours, Jan C.
74
Abbring, Jaap H.
73
Verhoef, Peter C.
73
Foxall, Gordon R.
72
Volle, Pierre
72
Grewal, Dhruv
71
Khare, Arpita
71
Wansink, Brian
71
Bargain, Olivier
70
Loureiro, Sandra Maria Correia
70
Parguel, Béatrice
70
Bagozzi, Richard P.
69
Haan, Peter
69
Agarwal, Sumit
68
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Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
24
EconWPA
5
IGI Global
1
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Marketing Working Papers
24
International journal of business innovation and research
7
International journal of business excellence
5
International journal of business competition and growth : IJBCG
4
Microeconomics
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Econometrics
2
International journal of business innovation and research : IJBIR
2
International journal of productivity and quality management : IJPQM
2
Journal of transnational management : the official journal of the International Management Development Association
2
Premier reference source
2
Springer eBook Collection
2
2007 Business & Economics Society International Conference ; Vol. 2
1
Consumer Behavior Collection
1
Dexterity in global business : a cross-dimensional analysis
1
Global Business and Economics Review
1
Global business & economics review
1
Global economic studies series
1
International Journal of Economics and Business Research
1
International journal of business excellence : IJBEX
1
International journal of economics and business research
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of management practice : IJMP
1
International journal of retail & distribution management
1
International journal of services and operations management
1
International journal of services and operations management : IJSOM
1
Journal of customer behaviour
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
Marketing intelligence & planning
1
New econometric modelling research
1
Qualitative market research : an international journal
1
SpringerLink / Bücher
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ECONIS (ZBW)
51
RePEc
31
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1
Brand
competition, peer influence, and purchase intentions towards fashion apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
2
Effects of critical
brand
elements on wine purchasing behaviour in the Mexican market
Fernández Reyes, Lucía
;
Rajagopal
- In:
International journal of business competition and …
3
(
2014
)
3
,
pp. 189-212
Persistent link: https://www.econbiz.de/10010393792
Saved in:
3
Conational drivers influencing
brand
preference among consumers
Rajagopal
- In:
Journal of transnational management : the official …
15
(
2010
)
2
,
pp. 186-211
Persistent link: https://www.econbiz.de/10003995844
Saved in:
4
Brand
expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal
- In:
Latin American business review : journal of the …
14
(
2014
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
Saved in:
5
Interdependence of personality traits and
brand
identity in measuring
brand
performance
Rajagopal
- In:
International journal of business innovation and research
4
(
2010
)
5
,
pp. 411-426
Persistent link: https://www.econbiz.de/10008798785
Saved in:
6
Cognitive associations between advertising and
brand
response among consumers in Mexico
Rajagopal
- In:
International journal of business innovation and research
6
(
2012
)
6
,
pp. 676-697
Persistent link: https://www.econbiz.de/10009675167
Saved in:
7
Strategies for architecting power brands : a market oriented outlook
Reyes, Lucía Fernández
;
Rajagopal
- In:
International journal of business excellence
6
(
2013
)
5
,
pp. 605-623
Persistent link: https://www.econbiz.de/10010231595
Saved in:
8
Impact of consumer education and knowledge on purchase intentions within services industry : a study of symbiotic analysis in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of services and operations …
35
(
2020
)
1
,
pp. 58-77
Persistent link: https://www.econbiz.de/10012178614
Saved in:
9
Drivers of consumer attitudes towards online shopping in the Indian market : analysis through an extended TAM model
Reyes-Mercado, Pável
;
Karthik, M.
;
Mishra, Ram Kumar
; …
- In:
International journal of business innovation and research
13
(
2017
)
3
,
pp. 326-343
Persistent link: https://www.econbiz.de/10011840440
Saved in:
10
Brand
literacy and knowledge transfer process : analysis of purchase intentions among consumers in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business innovation and research
16
(
2018
)
3
,
pp. 302-323
Persistent link: https://www.econbiz.de/10011955930
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