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Transgenerational Marketing : Evolution, Expansion, and Experience

Rajagopal - 2020 - 1st ed. 2020

Section I: Theoretical Foundations -- Chapter 1. Evolution of Marketing Scholarship -- Chapter 2. Transgenerational …. Growth of Supply Chain Management -- Chapter 5. Evolution of Decision making in Marketing -- Chapter 6. Development of … Consumer Behavior -- Chapter 7. Industrial Marketing across Generations -- Section III: Global Transformations -- Chapter 8 …

Persistent link: https://www.econbiz.de/10012398984

Transgenerational marketing : evolution, expansion, and experience

Rajagopal - 2020

Persistent link: https://www.econbiz.de/10012125370

Growing Shopping Malls and Behavior of Urban Shoppers

Rajagopal - Escuela de Graduados en Administración Pública y … - 2009

Shopping malls contribute to business more significantly than traditional markets which were viewed as simple convergence of supply and demand. Shopping malls attract buyers and sellers, and induce customers providing enough time to make choices as well as a recreational means of shopping....

Persistent link: https://www.econbiz.de/10005077233

Analysis of Effective Control Practices in Sales Management: A Comparative Study in Developing Countries

Rajagopal - Escuela de Graduados en Administración Pública y … - 2006

There are two perspectives on controlling the performance of salespeople - an outcome based perspective and behavior based perspective. The former process focuses on the objective measures of results while the latter perspective on performance control of salespeople incorporates complex and...

Persistent link: https://www.econbiz.de/10005077234

Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance

Rajagopal - Escuela de Graduados en Administración Pública y … - 2009

Brand personality is an attractive and appealing concept in the marketing of today. Consumers perceive the brand on …

Persistent link: https://www.econbiz.de/10005077235

Bridging Sales and Services Quality Functions in Retailing of High Technology Consumer Products

Rajagopal - Escuela de Graduados en Administración Pública y … - 2008

High technology product sales are positively associated with performance of retailers and distributors in terms of customer service quality, growth in sales and increase in market share. This paper aims at analyzing the impact of retail sales strategies and performance of customer services on...

Persistent link: https://www.econbiz.de/10005077236

Conational Drivers Influencing Brand Preference among Consumers

Rajagopal - Escuela de Graduados en Administración Pública y … - 2009

Consumers recognize brands by building favorable attitude towards them and through the purchase decision process. Brand preference is understood as a measure of brand loyalty in which a consumer exercises his decision to choose a particular brand in presence of competing brands. This study aims...

Persistent link: https://www.econbiz.de/10005077834

Street Markets Influencing Consumer Behavior in Urban Habitat

Rajagopal - Escuela de Graduados en Administración Pública y … - 2009

This study explores the influence of street markets in urban geo-demographic settings and analyzes vending patterns with ethnic values enhancing the consumer satisfaction. Interrelationship among urban dwellers, marketplace ambiance, and conventional shopping wisdom of customers and interactive...

Persistent link: https://www.econbiz.de/10005077835

Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-experiment Analysis

Rajagopal - Escuela de Graduados en Administración Pública y … - 2006

The belief that individual difference in brand preference or choice behavior are caused by personality differences has not always been supported by empirical research. The experiment on the variety seeking behavior of consumers, discussed in this paper argues that although consumers are seeking...

Persistent link: https://www.econbiz.de/10005148419

Time Sharing at Leisure Facility Centres: Analysis of Sales Performance Indicators

Rajagopal - Escuela de Graduados en Administración Pública y … - 2008

The changing cultural paradigms in Latin America have influenced variety of leisure activities and significant implications for development of leisure services. Leisure spending behaviour prompts sequential relationship among customers intending to perform family celebrations in a different...

Persistent link: https://www.econbiz.de/10005148420