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~person:"Rajagopal"
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Consumer behaviour
51
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Rajagopal
Farzanegan, Mohammad Reza
150
Esch, Franz-Rudolf
146
Huber, Frank
136
Burmann, Christoph
134
Han, Heesup
126
Belk, Russell W.
117
Mattila, Anna S.
110
Bauer, Hans H.
108
Phau, Ian
107
Wiedmann, Klaus-Peter
104
Grunert, Klaus G.
102
Herrmann, Andreas
101
Baumgarth, Carsten
94
Gierl, Heribert
86
Lusk, Jayson L.
85
Melewar, T. C.
84
Foxall, Gordon R.
83
Sheth, Jagdish N.
80
Bruhn, Manfred
78
Khare, Arpita
78
Loureiro, Sandra Maria Correia
76
Usman, Osly
76
Grewal, Dhruv
72
Septianto, Felix
72
Nayga, Rodolfo M.
71
Bagozzi, Richard P.
70
Dwivedi, Yogesh Kumar
70
Laroche, Michel
70
Meffert, Heribert
70
Paul, Justin
68
Wansink, Brian
68
Agarwal, Sumit
67
Keller, Kevin Lane
67
Stavins, Joanna
67
Bruwer, Johan
66
Verhoef, Peter C.
65
Ahlert, Dieter
64
Tomczak, Torsten
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Pelsmacker, Patrick de
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International journal of business innovation and research
7
International journal of leisure and tourism marketing : IJLTM
6
International journal of business competition and growth : IJBCG
5
International journal of business excellence
5
Springer eBook Collection
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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International journal of productivity and quality management : IJPQM
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Journal of transnational management : the official journal of the International Management Development Association
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Microeconomics
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2007 Business & Economics Society International Conference ; Vol. 2
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Consumer Behavior Collection
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Dexterity in global business : a cross-dimensional analysis
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Global Business and Economics Review
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International journal of retail & distribution management
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International journal of services and operations management
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Journal of customer behaviour
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Journal of food products marketing
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Journal of international consumer marketing
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Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
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Marketing intelligence & planning
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Qualitative market research : an international journal
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ECONIS (ZBW)
60
RePEc
4
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1
Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
2
Brand literacy and knowledge transfer process : analysis of purchase intentions among consumers in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business innovation and research
16
(
2018
)
3
,
pp. 302-323
Persistent link: https://www.econbiz.de/10011955930
Saved in:
3
Influence of brand name in variety seeking behaviour of consumers: an empirical analysis
Rajagopal
- In:
International journal of management practice : IJMP
2
(
2006/07
)
4
,
pp. 306-323
Persistent link: https://www.econbiz.de/10003446115
Saved in:
4
Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal
- In:
Latin American business review : journal of the …
14
(
2014
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
Saved in:
5
Factors affecting customer value on buying decisions : a multi-experiment analysis
Rajagopal
- In:
Dexterity in global business : a cross-dimensional analysis
,
(pp. 81-115)
.
2014
Persistent link: https://www.econbiz.de/10010359876
Saved in:
6
Effects of critical brand elements on wine purchasing behaviour in the Mexican market
Fernández Reyes, Lucía
;
Rajagopal
- In:
International journal of business competition and …
3
(
2014
)
3
,
pp. 189-212
Persistent link: https://www.econbiz.de/10010393792
Saved in:
7
Impact of referrals on buying decisions and cognitive behaviour among aging consumers
Rajagopal
- In:
International journal of business excellence : IJBEX
21
(
2020
)
1
,
pp. 118-138
Persistent link: https://www.econbiz.de/10012225281
Saved in:
8
Dynamics of disruptive innovations in outperforming global brands : a study in Mexico
Reyes-Mercado, Pável
;
Rajagopal
- In:
International journal of business excellence
11
(
2017
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011710578
Saved in:
9
Childhood memories affecting brand loyalty and consumption behaviour among adult consumers
Rajagopal
- In:
International journal of business innovation and …
23
(
2020
)
3
,
pp. 400-420
Persistent link: https://www.econbiz.de/10012507075
Saved in:
10
Brand management : strategy, measurement and yield analysis
Rajagopal
-
2008
Persistent link: https://www.econbiz.de/10003503133
Saved in:
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