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~person:"Rajagopal"
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"Eco-style" perceptions : the...
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Consumer behaviour
51
Konsumentenverhalten
50
Mexico
30
Mexiko
28
Brand management
19
Markenführung
19
Einzelhandel
12
Retail trade
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Brand image
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Markenimage
11
Corporate Social Responsibility
10
Corporate social responsibility
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Marketing management
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Marketingmanagement
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corporate social responsibility
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Brand
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CSR
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Markenartikel
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Sales promotion
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Verkaufsförderung
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consumer behaviour
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Cognition
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Emotion
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Innovation
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Kognition
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Stakeholder
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Beziehungsmarketing
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Competitive advantage
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Emerging economies
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Relationship marketing
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Schwellenländer
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Tourism industry
4
Tourismuswirtschaft
4
Wettbewerbsvorteil
4
Corporate reputation
3
Customer value
3
Erneuerbare Energie
3
Firmenimage
3
Freizeit
3
Freizeitwirtschaft
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Undetermined
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Article
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Accompanied by computer file
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English
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Rajagopal
Esch, Franz-Rudolf
166
Burmann, Christoph
156
Huber, Frank
151
Han, Heesup
136
Pies, Ingo
126
Crowther, David
124
Schaltegger, Stefan
122
Belk, Russell W.
119
Mattila, Anna S.
118
Bauer, Hans H.
116
Phau, Ian
116
Herrmann, Andreas
106
Wiedmann, Klaus-Peter
106
Grunert, Klaus G.
103
Baumgarth, Carsten
97
Gierl, Heribert
97
Melewar, T. C.
91
Vrontis, Demetris
90
Lindgreen, Adam
88
Sheth, Jagdish N.
87
Choi, Tsan-Ming
85
Lusk, Jayson L.
85
Bruhn, Manfred
83
Foxall, Gordon R.
83
Smith, N. Craig
82
Loureiro, Sandra Maria Correia
81
Khare, Arpita
80
Meffert, Heribert
80
Idowu, Samuel O.
79
Kolk, Ans
78
Usman, Osly
78
Swoboda, Bernhard
77
Bagozzi, Richard P.
76
Dwivedi, Yogesh Kumar
76
Keller, Kevin Lane
76
Raffelhüschen, Bernd
76
Sarkis, Joseph
76
Siddiqui, Danish Ahmed
75
Grewal, Dhruv
74
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Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
3
EconWPA
2
IGI Global
1
Published in...
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International journal of business competition and growth : IJBCG
9
International journal of business innovation and research
9
International journal of business excellence
6
International journal of leisure and tourism marketing : IJLTM
6
Journal of transnational management : the official journal of the International Management Development Association
3
Marketing Working Papers
3
Springer eBook Collection
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
International journal of business innovation and research : IJBIR
2
International journal of productivity and quality management : IJPQM
2
Microeconomics
2
Premier reference source
2
2007 Business & Economics Society International Conference ; Vol. 2
1
Consumer Behavior Collection
1
Dexterity in global business : a cross-dimensional analysis
1
Global Business and Economics Review
1
Global business & economics review
1
Global economic studies series
1
International Journal of Economics and Business Research
1
International journal of business excellence : IJBEX
1
International journal of business performance management
1
International journal of economics and business research
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of management practice : IJMP
1
International journal of retail & distribution management
1
International journal of services and operations management
1
International journal of services and operations management : IJSOM
1
Journal of customer behaviour
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
Marketing intelligence & planning
1
New econometric modelling research
1
Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth
1
Palgrave studies in democracy, innovation, and entrepreneurship for growth
1
Qualitative market research : an international journal
1
Springer eBooks / Business and Management
1
SpringerLink / Bücher
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ECONIS (ZBW)
72
RePEc
7
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1
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79
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1
Brand competition, peer influence, and purchase intentions towards
fashion
apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
2
"Seeing is experiencing" : impact of showcasing
fashion
merchandise on digital platforms
Rajagopal
;
Rajagopal, Ananya
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 214-231
Persistent link: https://www.econbiz.de/10014292083
Saved in:
3
Brand literacy and knowledge transfer process : analysis of purchase intentions among consumers in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business innovation and research
16
(
2018
)
3
,
pp. 302-323
Persistent link: https://www.econbiz.de/10011955930
Saved in:
4
Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal
- In:
Latin American business review : journal of the …
14
(
2014
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
Saved in:
5
Factors affecting customer value on buying decisions : a multi-experiment analysis
Rajagopal
- In:
Dexterity in global business : a cross-dimensional analysis
,
(pp. 81-115)
.
2014
Persistent link: https://www.econbiz.de/10010359876
Saved in:
6
Effects of critical brand elements on wine purchasing behaviour in the Mexican market
Fernández Reyes, Lucía
;
Rajagopal
- In:
International journal of business competition and …
3
(
2014
)
3
,
pp. 189-212
Persistent link: https://www.econbiz.de/10010393792
Saved in:
7
Analysis of stakeholder perceptions in the beverage industry with reference to CSR dynamics in Mexico
López-Fernández, Andrée Marie
;
Rajagopal
- In:
International journal of business competition and …
3
(
2014
)
4
,
pp. 330-343
Persistent link: https://www.econbiz.de/10011290192
Saved in:
8
Editorial: corporate social responsibility and brand building
Rajagopal
- In:
International journal of business competition and …
6
(
2018
)
3
,
pp. 159-160
Persistent link: https://www.econbiz.de/10012038862
Saved in:
9
Place branding architecture for eco-tourism
Rajagopal
;
Rajagopal, Amritanshu
- In:
International journal of leisure and tourism marketing …
1
(
2009/10
)
1
,
pp. 58-69
Persistent link: https://www.econbiz.de/10003924303
Saved in:
10
Editorial: Building behavioural brands in leisure and tourism industry : role of interactive campaigns
Rajagopal
- In:
International journal of leisure and tourism marketing …
6
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011846524
Saved in:
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