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~person:"Ramaswamy, Venkatram"
~subject:"Betriebliche Wertschöpfung"
~subject:"Online-Marketing"
~subject:"Services"
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Betriebliche Wertschöpfung
Online-Marketing
Services
Customer integration
12
Kundenintegration
12
Value creation
8
Beziehungsmarketing
3
USA
3
United States
3
Interactive media
2
Interaktive Medien
2
Relationship marketing
2
Social Web
2
Social web
2
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Strategic management
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Strategisches Management
2
Betriebliches Informationssystem
1
Brand
1
Brand capability ecosystem
1
Brand engagement platforms
1
Brand experience domains
1
Brand image
1
Brand management
1
Brand value co-creation
1
Business intelligence system
1
Cloud Computing
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Cloud computing
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Co-creation
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Co-creational enterprises
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1
Customer value
1
Digital platform
1
Digitale Plattform
1
Digitalisierung
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E-commerce
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Electronic Commerce
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Ramaswamy, Venkatram
Reichwald, Ralf
13
Hajli, Nick
11
Edvardsson, Bo
8
Grönroos, Christian
8
Piller, Frank T.
8
Polese, Francesco
8
Bonamigo, Andrei
7
Brodie, Roderick J.
7
Helkkula, Anu
7
Ihl, Christoph
7
Rahman, Zillur
7
Witell, Lars
7
Bruhn, Manfred
6
Busser, James A.
6
Carrubbo, Luca
6
Fließ, Sabine
6
Hadwich, Karsten
6
Hollebeek, Linda D.
6
Le Nguyen Hau
6
Roy, Sanjit
6
Rubalcaba-Bermejo, Luis
6
Shamim, Amjad
6
Shulga, Lenna V.
6
Vargo, Stephen L.
6
Babu, Mujahid Mohiuddin
5
Carlson, Jamie
5
Cova, Bernard
5
Dey, Bidit Lal
5
Hughes, Tim
5
Jaakkola, Elina
5
Jacob, Frank
5
Kaufmann, Hans Rüdiger
5
Kristensson, Per
5
Mele, Cristina
5
Parida, Vinit
5
Perdue, Richard R.
5
Shin, Hakseung
5
Skålén, Per
5
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Strategy & leadership : a publication of Strategic Leadership Forum
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Strategy & leadership
1
The B.E. journal of economic analysis & policy
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ECONIS (ZBW)
8
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1
Re-thinking the concept of surplus : embracing co-creation experiences in economics
Chakrabarti, Avik
;
Ramaswamy, Venkatram
- In:
The B.E. journal of economic analysis & policy
14
(
2014
)
4
,
pp. 1283-1297
Persistent link: https://www.econbiz.de/10010419890
Saved in:
2
What is co-creation? : an interactional creation framework and its implications for value creation
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of business research : JBR
84
(
2018
),
pp. 196-205
Persistent link: https://www.econbiz.de/10011802900
Saved in:
3
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
4
Brand value co-creation in a digitalized world : an integrative framework and research implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 93-106
Persistent link: https://www.econbiz.de/10011490829
Saved in:
5
Strategy and co-creation thinking
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Strategy & leadership : a publication of Strategic …
41
(
2013
)
6
,
pp. 5-10
Persistent link: https://www.econbiz.de/10010230260
Saved in:
6
Venkat Ramaswamy : how value co-creation with stakeholders is transformative for producers, consumers and society
Leavy, Brian
;
Ramaswamy, Venkatram
- In:
Strategy & leadership : a publication of Strategic …
42
(
2014
)
1
,
pp. 9-16
Persistent link: https://www.econbiz.de/10010245952
Saved in:
7
Co-creation of value : towards an expanded paradigm of value creation
Ramaswamy, Venkatram
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
6
,
pp. 11-17
Persistent link: https://www.econbiz.de/10003912457
Saved in:
8
Into the eXperience-verse : the strategic frontier of cloud business innovation and value co-creation
Ramaswamy, Venkatram
;
Narayanan, Krishnan
- In:
Strategy & leadership
50
(
2022
)
5
,
pp. 25-31
Persistent link: https://www.econbiz.de/10013384682
Saved in:
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