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Rao, Vithala R.
Green, Paul E.
168
Wind, Yoram
137
Krieger, Abba M.
62
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16
Sheth, Jagdish N.
16
Samuel-Cahn, Ester
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ECONIS (ZBW)
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Conjoint analysis: advanced methods
Green, Paul E.
;
Meyer, Robert J.
;
Rao, Vithala R.
; …
-
2017
Persistent link: https://www.econbiz.de/10011634286
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2
Multidimensional scaling and positioning
Green, Paul E.
;
Rao, Vithala R.
;
Wedel, Michel
-
2017
Persistent link: https://www.econbiz.de/10011634176
Saved in:
3
Conjoint analysis: the pioneering years
Green, Paul E.
;
Hauser, John R.
;
Rao, Vithala R.
-
2017
Persistent link: https://www.econbiz.de/10011634269
Saved in:
4
Conjoint analysis: applications
Green, Paul E.
;
Hauser, John R.
;
Ding, Min
;
Moskowitz, …
-
2017
Persistent link: https://www.econbiz.de/10011634300
Saved in:
5
Marketing research and modeling
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337117
Saved in:
6
Conjoint measurement for quantifying judgemental data
Green, Paul E.
;
Rao, Vithala R.
- In:
Journal of marketing research : JMR
8
(
1971
)
3
,
pp. 355-363
Persistent link: https://www.econbiz.de/10002539454
Saved in:
7
Multidimensional scaling and individual differences
Green, Paul E.
;
Rao, Vithala R.
- In:
Journal of marketing research : JMR
8
(
1971
)
1
,
pp. 71-77
Persistent link: https://www.econbiz.de/10002539688
Saved in:
8
Applied multidimensional scaling : a comparison of approaches and algorithms
Green, Paul E.
;
Rao, Vithala R.
-
1972
Persistent link: https://www.econbiz.de/10002542809
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