//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Rather, Raouf Ahmad"
~person:"Vrontis, Demetris"
~subject:"Brand"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Kundenorientierung und Leistun...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand
Social Web
Beziehungsmarketing
48
Relationship marketing
48
Consumer behaviour
30
Konsumentenverhalten
30
Brand management
20
Markenführung
20
Customer satisfaction
14
Kundenzufriedenheit
14
Social web
10
Brand image
9
Customer integration
9
Dienstleistungsqualität
9
Kundenintegration
9
Markenimage
9
Service quality
9
Coronavirus
7
Internet marketing
7
Online-Marketing
7
Confidence
6
Tourism
6
Vertrauen
6
Brand loyalty
5
Markentreue
5
Marketing management
5
Marketingmanagement
5
Tourism industry
5
Tourism marketing
5
Tourismus
5
Tourismusmarketing
5
Tourismuswirtschaft
5
Customer brand engagement
4
Digitalisierung
4
Digitization
4
Holiday behaviour
4
Markenartikel
4
Urlaubsverhalten
4
customer experience
4
AI
3
more ...
less ...
Online availability
All
Undetermined
13
Free
2
Type of publication
All
Article
13
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Aufsatzsammlung
2
Language
All
English
15
Author
All
Rather, Raouf Ahmad
Vrontis, Demetris
Loureiro, Sandra Maria Correia
17
Fetscherin, Marc
13
Harrigan, Paul
13
Veloutsou, Cleopatra
13
Bruhn, Manfred
12
Hollebeek, Linda D.
12
Agnihotri, Raj
11
Fournier, Susan
10
Huber, Frank
10
Rahman, Zillur
10
Itani, Omar S.
9
Khan, Imran
9
Ahuja, Vandana
8
Guzman, Francisco
8
Japutra, Arnold
8
King, Ceridwyn
8
Ozuem, Wilson
8
Dawes, John
7
Hajli, Nick
7
Kamboj, Shampy
7
Kumar, Vikas
7
Thomson, Matthew
7
Alavi, Shirin
6
Alt, Rainer
6
Augusto, Mário Gomes
6
Back, Ki-Joon
6
Dholakia, Utpal M.
6
Gómez-Suárez, Mónica
6
Hadwich, Karsten
6
Han, Heesup
6
Johnson, Lester W.
6
Kaufmann, Hans Rüdiger
6
Khamitov, Mansur
6
Leckie, Civilai
6
Malthouse, Edward C.
6
Möhlenbruch, Dirk
6
Rita, Paulo
6
Roy, Sanjit
6
more ...
less ...
Published in...
All
Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
2
International journal of hospitality management
1
Journal of customer behaviour
1
Journal of destination marketing & management
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality and tourism insights
1
Journal of hospitality marketing & management
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of transnational management : the official journal of the International Management Development Association
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
2
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
3
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
4
Investigating the impact of customer brand identification on hospitality brand loyalty : a social identity perspective
Rather, Raouf Ahmad
- In:
Journal of hospitality marketing & management
27
(
2018
)
5
,
pp. 487-513
Persistent link: https://www.econbiz.de/10011919919
Saved in:
5
COVID-19-based threat vs coping appraisal : effect of psychological risk on customer engagement and behavioral intentions
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 2093-2114
Persistent link: https://www.econbiz.de/10014445929
Saved in:
6
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
7
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
8
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
9
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
10
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->