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Click clack : examining the strategic and entrepreneurial brand vision of Under Armour
Miloch, Kimberly S.; Lee, Jason; Kraft, Patrick M.; … - In: International journal of entrepreneurial venturing 4 (2012) 1, pp. 42-57
Persistent link: https://www.econbiz.de/10009491691
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The effects of religious participation and brand image on commitment to donate to faith-based charities
D'Souza, Clare M.; Valladares, Lorraine; Ratten, Vanessa; … - In: Journal of nonprofit & public sector marketing 35 (2023) 1, pp. 81-109
Persistent link: https://www.econbiz.de/10014234439
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Artisan entrepreneurship
Ratten, Vanessa (ed.); Jones, Paul (ed.); Braga, Vitor (ed.) - 2022 - First edition
Persistent link: https://www.econbiz.de/10012668173
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The development and current trends of digital marketing and relationship marketing research
Le Dung; Nguyen Tuyet-Mai; Quach, Sara; Thaichon, Park; … - In: Developing digital marketing : relationship perspectives, (pp. 1-18). 2021
Persistent link: https://www.econbiz.de/10012585544
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Digital marketing and geopolitical uncertainty in banking portfolio management : evidence for China commercial banks
Ntasis, Lazaros; Kountzakis, Christos E.; Koronios, … - In: Developing digital marketing : relationship perspectives, (pp. 65-73). 2021
Persistent link: https://www.econbiz.de/10012585702
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Digital sport marketing
Ratten, Vanessa; Thompson, Ashleigh-Jane - In: Developing digital marketing : relationship perspectives, (pp. 75-86). 2021
Persistent link: https://www.econbiz.de/10012585821
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Entrepreneurship education and digital marketing : what does the future hold?
Ratten, Vanessa; Rashid, Sumayya - In: Developing digital marketing : relationship perspectives, (pp. 87-101). 2021
Persistent link: https://www.econbiz.de/10012585842
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The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai; Le Dung; Quach, Sara; Ratten, Vanessa - In: Developing digital marketing : relationship perspectives, (pp. 191-200). 2021
Persistent link: https://www.econbiz.de/10012586502
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Study motivations of Bhutanese students in hospitality and tourism courses
Strickland, Paul Christopher; Ratten, Vanessa - In: Journal of Trade Science 12 (2024) 1, pp. 22-36
Purpose - The main purpose of this article is to understand the motivations for Bhutanese students to study hospitality and tourism courses. The second objective is to analyse what countries are the preferred destinations for study abroad and visitation for students. This includes focussing on...
Persistent link: https://www.econbiz.de/10014554116
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The moderating effect of brand orientation on inter-firm market orientation and performance
Tajeddini, Kayhan; Ratten, Vanessa - In: Journal of strategic marketing 28 (2020) 3, pp. 194-224
Persistent link: https://www.econbiz.de/10012202805