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Customer Relationship Management : 12 CRM-Best Practice-Fallstudien zu Prozessen, Organisation, Mitarbeiterführung und Technologie
Stadelmann, Martin (contributor); Wolter, Sven (contributor) - 2003
Persistent link: https://www.econbiz.de/10001774779
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
Reinecke, Sven (ed.) - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008992338
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Electronic Customer Care (ECC)
Muther, Andreas; Reinecke, Sven; Österle, Hubert - 1997
Persistent link: https://www.econbiz.de/10004335696
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Electronic customer care (ECC)
Muther, Andreas - 1997
Persistent link: https://www.econbiz.de/10013427586
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Marketing in der Informationstechnologie-Branche : Probleme, Lösungen, Erfolge
Reinecke, Sven; Belz, Christian - 1994
Persistent link: https://www.econbiz.de/10000417780
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Marketingcontrolling
Reinecke, Sven (ed.) - 1998
Persistent link: https://www.econbiz.de/10000647090
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Sponsoring-Wirkung auf das Kaufverhalten
Hohenauer, Robert - 2016
Persistent link: https://www.econbiz.de/10011555981
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The management of luxury : a practitioners handbook
Berghaus, Benjamin (ed.);  … - 2014
"The meaning of luxury and the type of customer that buys luxury continues to evolve. As a result, companies have to constantly rethink their marketing strategies to keep up with consumers' shifting expectations.The Management of Luxury consists of 26 contributions from 51 international experts...
Persistent link: https://www.econbiz.de/10010421880
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Marketingplanung : Einführung in die marktorientierte Unternehmens- und Geschäftsfeldplanung
Tomczak, Torsten; Kuß, Alfred; Reinecke, Sven - 2014 - 7., überarb. Aufl. 2014
Persistent link: https://www.econbiz.de/10010424051