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Understanding Chinese consumers’ and Chinese immigrants’ purchase intentions toward global brands with Chinese elements

Laroche, Michel; Li, Rong; Richard, Marie-Odile; Shao, Muxin - In: Journal of Product & Brand Management 30 (2020) 8, pp. 1077-1093

Purpose: This study aims to investigate how consumers respond to global brands adapting to local elements. Specifically, this study identified three factors (i.e., cultural compatibility, cultural elements authenticity and cultural pride) affecting the purchase intentions (PIs) toward global...

Persistent link: https://www.econbiz.de/10012413408

How culture matters in children's purchase influence: a multi-level investigation

Laroche, Michel; Yang, Zhiyong; Kim, Chankon; Richard, … - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 113-126

Persistent link: https://www.econbiz.de/10003485158

How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?

Laroche, Michel; Nepomuceno, Marcelo Vinhal; Richard, … - In: The journal of consumer marketing 27 (2010) 2/3, pp. 197-210

Persistent link: https://www.econbiz.de/10003987459

Online consumer behavior : comparing Canadian and Chinese website visitors

Mazaheri, Ebrahim; Richard, Marie-Odile; Laroche, Michel - In: Journal of business research : JBR 64 (2011) 9, pp. 958-965

Persistent link: https://www.econbiz.de/10009241417

What's so funny? : the use of humor in magazine advertising in the United States, China and France

Laroche, Michel; Nepomuceno, Marcelo Vinhal; Huang, Liang; … - In: Journal of advertising research 51 (2011) 2, pp. 404-416

Persistent link: https://www.econbiz.de/10009267460

Advertising in the world of social media-based brand communities

Habibi, Mohammad Reza; Laroche, Michel; Richard, Marie-Odile - In: Handbook of research on effective advertising …, (pp. 160-170). 2015

Persistent link: https://www.econbiz.de/10011283756

Constitutive marketing : towards understanding brand community formation

Kilambi, Ana; Laroche, Michel; Richard, Marie-Odile - In: International journal of advertising : the quarterly … 32 (2013) 1, pp. 45-64

Persistent link: https://www.econbiz.de/10009722523

A model of online consumer behavior

Laroche, Michel; Richard, Marie-Odile - In: Handbook of strategic e-business management, (pp. 325-346). 2014

Persistent link: https://www.econbiz.de/10010233070

Effects of multi-channel marketing on consumers' online search behavior : the power of multiple points of connection

Laroche, Michel; Kiani, Isar; Economakis, Nectarios; … - In: Journal of advertising research 53 (2013) 4, pp. 431-443

Persistent link: https://www.econbiz.de/10010245517

Congruency of humour and cultural values in print ads : cross-cultural differences among the US, France and China

Laroche, Michel; Nepomuceno, Marcelo Vinhal; Richard, … - In: International journal of advertising : the quarterly … 33 (2014) 4, pp. 681-705

Persistent link: https://www.econbiz.de/10010466398