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Robinson, Patrick J.
Green, Paul E.
168
Wind, Yoram
137
Krieger, Abba M.
62
Sheth, Jagdish N.
16
Samuel-Cahn, Ester
13
Carmone, Frank J.
12
Mahajan, Vijay
12
Douglas, Susan P.
11
DeSarbo, Wayne S.
10
Frank, Ronald E.
10
Carroll, J. Douglas
9
Tull, Donald S.
9
Rao, Vithala R.
8
Pollak, Moshe
7
Sharp, Byron
6
Carroll, J.
5
Gunther, Robert E.
5
Jain, Arun K.
5
Wind, Yoram (Jerry)
5
Claycamp, Henry J.
4
Hu, Ye
4
Lodish, Leonard M.
4
Alderson, Wroe
3
DeSarbo, Wayne
3
Douglas, Susan
3
FitzRoy, Peter T.
3
Gastwirth, Joseph L.
3
Gross, Irwin
3
Halbert, Michael H.
3
Kleindorfer, Paul R.
3
Lenk, Peter J.
3
Massy, William F.
3
Nicosia, Francesco M.
3
Robertson, Thomas S.
3
Srinivasan, V.
3
Thomas, Robert J.
3
Young, Martin R.
3
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Applications of the sciences in marketing management
2
Journal of marketing research : JMR
2
Business Horizons
1
Explorations in consumer behavior : a symposium held at the University of Texas, 18.-19.4.1966. Spons. by the Department of Marketing Administration, Graduate Scholl of Business, the University of Texas
1
Management Science
1
Management science : journal of the Institute of Management Sciences ; application and theory
1
Marketing Science Institute (Philadelphia). Series of books
1
Marketing Science Institute. Series of books
1
Marketing management and the decision sciences: theory and applications
1
Marketing models : quantitative applications
1
New essays in marketing theory
1
Proceedings of the Business and Economic Statistics Section / American Statistical Association : papers presented at the annual meeting of the American Statistical Association, ... under the sponsorship of the Business and Economic Statistics Section
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ECONIS (ZBW)
13
RePEc
2
USB Cologne (EcoSocSci)
1
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Advertising measurement and decision making
Robinson, Patrick J.
-
1968
Persistent link: https://www.econbiz.de/10000670797
Saved in:
2
Industrial buying and creative marketing
Robinson, Patrick J.
;
Faris, Charles W.
-
1967
Persistent link: https://www.econbiz.de/10000577840
Saved in:
3
Advertising Measurement and decision making
Dalbey, Homer M.
;
Gross, Irwin
;
Wind, Yoram
-
1968
Persistent link: https://www.econbiz.de/10004348099
Saved in:
4
Experimental gaming in the economics of information
Green, Paul E.
;
Fitzroy, Peter T.
;
Robinson, Patrick J.
- In:
Applications of the sciences in marketing management
,
(pp. 333-356)
.
1968
Persistent link: https://www.econbiz.de/10003548970
Saved in:
5
Perception and preference mapping in the analysis of marketing behavior
Green, Paul E.
;
Halbert, Michael H.
;
Robinson, Patrick J.
- In:
Proceedings of the Business and Economic Statistics …
(
1967
),
pp. 129-145
Persistent link: https://www.econbiz.de/10003568693
Saved in:
6
Advertising expenditure models : State of the art and prospects
Green, Paul E.
;
Robinson, Patrick J.
;
FitzRoy, Peter T.
- In:
Marketing management and the decision sciences: theory …
,
(pp. 428-439)
.
1971
Persistent link: https://www.econbiz.de/10002539070
Saved in:
7
A behavioral experiment in risk taking and information seekin
Green, Paul E.
;
Frank, Ronald E.
;
Robinson, Patrick J.
- In:
Explorations in consumer behavior : a symposium held at …
,
(pp. 259-277)
.
1968
Persistent link: https://www.econbiz.de/10002539329
Saved in:
8
Behavioral experiment in two-person bargaining
Green, Paul E.
;
Gross, Irwin
;
Robinson, Patrick J.
- In:
Journal of marketing research : JMR
4
(
1967
)
4
,
pp. 374-379
Persistent link: https://www.econbiz.de/10002539347
Saved in:
9
Canonical analysis : an exposition and illustrative application
Green, Paul E.
;
Halbert, Michael H.
;
Robinson, Patrick J.
- In:
Marketing models : quantitative applications
,
(pp. 287-303)
.
1971
Persistent link: https://www.econbiz.de/10002539398
Saved in:
10
Cluster analysis in test market selection
Green, Paul E.
;
Frank, Ronald E.
;
Robinson, Patrick J.
- In:
Management science : journal of the Institute of …
13
(
1967
)
8
,
pp. B387-B400
Persistent link: https://www.econbiz.de/10002539417
Saved in:
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