Similar Search Results

From advertising avoidance to advertising approach : rethinking attention in new advertising formats

Rosengren, Sara - In: Advertising in new formats and media : current research …, (pp. 3-18). 2016

Persistent link: https://www.econbiz.de/10011473385

The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]

Rosengren, Sara (ed.) - 2013

Persistent link: https://www.econbiz.de/10009769351

Advances in Advertising Research (Vol. IV) : The Changing Roles of Advertising

Rosengren, Sara (ed.); Dahlén, Micael (ed.); … - 2013

The Roles of Advertising -- The Faces of Advertising -- Reception of Advertising -- Perceptions of Advertising …Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation … of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden …

Persistent link: https://www.econbiz.de/10014277631

Think about it - can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?

Åkestam, Nina; Rosengren, Sara; Dahlén, Micael - In: European journal of marketing : EJM 51 (2017) 1, pp. 82-98

Persistent link: https://www.econbiz.de/10011626402

A meta-analysis of when and how advertising creativity works

Rosengren, Sara; Eisend, Martin; Koslow, Scott; … - In: Journal of marketing 84 (2020) 6, pp. 39-56

Persistent link: https://www.econbiz.de/10012309677

If advertising won't die, what will it be? Toward a working definition of advertising

Dahlén, Micael; Rosengren, Sara - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 334-345

Persistent link: https://www.econbiz.de/10011591604

Comment : advertising, communication, and brands

Eisend, Martin - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 353-355

Persistent link: https://www.econbiz.de/10011591609

Reply to the comments on "If advertising won't die, what will it be? Toward a working definition of advertising"

Dahlén, Micael; Rosengren, Sara - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 359-363

Persistent link: https://www.econbiz.de/10011591612

The value of ambient communication from a consumer perspective

Rosengren, Sara; Modig, Erik; Dahlén, Micael - In: Journal of marketing communications 21 (2015) 1, pp. 20-32

Persistent link: https://www.econbiz.de/10010514630

Exploring advertising equity : how a brand's past advertising may affect consumer willingness to approach its future ads

Rosengren, Sara; Dahlén, Micael - In: Journal of advertising : official publication of the … 44 (2015) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10010503344