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Strengthening relational ties and building loyalty through relational innovation and technology : evidence from Spanish hotel guests
Gil Saura, Irene; Ruiz-Molina, María-Eugenia; … - In: Big data and innovation in tourism, travel, and …, (pp. 183-211). 2019
Persistent link: https://www.econbiz.de/10012006200
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Information and communication technology in retailing : a cross-industry comparison
Gil Saura, Irene; Berenguer Contrí, Gloria; … - In: Journal of retailing and consumer services 16 (2009) 3, pp. 232-238
Persistent link: https://www.econbiz.de/10003852544
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Information and communication technologies in rural hotels
Ruiz-Molina, María-Eugenia; Gil Saura, Irene; … - In: International journal of sustainable economy 2 (2010) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10003959075
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Logistics service quality and technology investment in retailing
Gil Saura, Irene; Ruiz-Molina, María-Eugenia - In: European retail research 23 (2009) 1, pp. 69-82
Persistent link: https://www.econbiz.de/10003832164
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Automation of warehouse management and assortment in the distribution of durable goods : an analysis for the ceramics and building supplies industry in Spain
Mollá Descals, Alejandro; Gil Saura, Irene; … - In: Journal of marketing channels : ... distribution … 16 (2009) 4, pp. 375-390
Persistent link: https://www.econbiz.de/10003912744
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Customer relations and loyalty-based segmentation : a b2b approach in the tourism industry
Gil Saura, Irene; Ruiz-Molina, María-Eugenia; … - In: Customer relations, (pp. 115-128). 2011
Persistent link: https://www.econbiz.de/10008988069
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How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality
Berenguer Contrí, Gloria; Gil Saura, Irene; … - In: Journal of industrial and business economics 51 (2024) 1, pp. 189-209
Persistent link: https://www.econbiz.de/10014512487
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Information and communication technologies in tourism : a comparison for travel agents, hotels and restaurants
Gil Saura, Irene; Ruiz-Molina, María-Eugenia; … - In: Strategic marketing in tourism services, (pp. 299-320). 2012
Persistent link: https://www.econbiz.de/10009616272
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Emotional and altruistic values as drivers for a loyalty-based segementation in retailing : an approach to postrecession Spanish apparel consumers
Gallarza-Granizo, Martina G.; Gil Saura, Irene; … - In: Journal of relationship marketing : innovations & … 15 (2016) 3, pp. 200-217
Persistent link: https://www.econbiz.de/10011633633
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Relational benefits, value, and satisfaction in the relationships between service companies
Ruiz-Molina, María-Eugenia; Gil Saura, Irene; … - In: Journal of relationship marketing : innovations & … 14 (2015) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10011289298