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Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability

Heller, Jonas; Chylinski, Mathew; Ruyter, Ko de; Mahr, … - In: Journal of retailing 95 (2019) 2, pp. 94-114

Persistent link: https://www.econbiz.de/10012102953

What's mine is a hologram? : how shared augmented reality augments psychological ownership

Carrozzi, Amelia; Chylinski, Mathew; Heller, Jonas; … - In: Journal of interactive marketing : a quarterly … 48 (2019), pp. 71-88

Persistent link: https://www.econbiz.de/10012129485

Return on interactivity : the impact of online agents on newcomer adjustment

Köhler, Clemens F.; Rohm, Andrew J.; Ruyter, Ko de; … - In: Journal of marketing 75 (2011) 2, pp. 93-108

Persistent link: https://www.econbiz.de/10008935841

It's a brand new world : teaching brand management in virtual environments

Belei, Nina; Noteborn, Gwen; Ruyter, Ko de - In: The journal of brand management : an international journal 18 (2010/11) 8, pp. 611-623

Persistent link: https://www.econbiz.de/10009232997

GOSIP in Cyberspace : Conceptualization and Scale Development for General Online Social Interaction Propensity

Blazevic, Vera - 2016

's predisposition to interact online affects many important consumer behaviors, such as online engagement and participation. Thus, in … and demonstrate its usefulness in understanding diversity in levels of engagement and in predicting online interaction …

Persistent link: https://www.econbiz.de/10013000978

The playground effect : how augmented reality drives creative customer engagement

Jessen, Alexander; Hilken, Tim; Chylinski, Mathew; … - In: Journal of business research : JBR 116 (2020), pp. 85-98

Persistent link: https://www.econbiz.de/10012257546

How to strategically choose or combine augmented and virtual reality for improved online experiential retailing

Hilken, Tim; Chylinski, Mathew; Keeling, Debbie I.; … - In: Psychology & marketing 39 (2022) 3, pp. 495-507

Persistent link: https://www.econbiz.de/10012817124

A hierarchical model of virtual experience and its influences on the perceived value and loyalty of customers

Piyathasanan, Bhuminan; Mathies, Christine; Wetzels, Martin - In: International journal of electronic commerce : IJEC 19 (2014/2015) 2, pp. 126-158

Persistent link: https://www.econbiz.de/10011433898