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Exploration of brand sacralization among the young adult consumers in the context of emerging Asian market
Sarkar, Juhi Gahlot; Sarkar, Abhigyan; Ponnam, Abhilash - In: Young consumers : insight and ideas for responsible … 16 (2015) 3, pp. 264-280
Persistent link: https://www.econbiz.de/10011443540
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Devoted to you my love : brand devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan; Sarkar, Juhi Gahlot - In: Asia Pacific journal of marketing and logistics 28 (2016) 2, pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
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Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit; Popli, Sapna; Sarkar, Abhigyan; Sarkar, … - In: Journal of marketing for higher education 31 (2021) 1, pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
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Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan; Sarkar, Juhi Gahlot; Sreejesh, S. - In: International journal of hospitality management 94 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
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Up, close and intimate : qualitative inquiry into brand proximity amongst young adult consumers in emerging market
Sarkar, Juhi Gahlot; Sarkar, Abhigyan - In: Young consumers : insight and ideas for responsible … 17 (2016) 3, pp. 256-273
Persistent link: https://www.econbiz.de/10011615378
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You are so embarrassing, still, I hate you less! : investigating consumers' brand embarrassment and brand hate
Sarkar, Abhigyan; Sarkar, Juhi Gahlot; Sreejesh, S.; … - In: The journal of brand management : an international journal 27 (2020) 1, pp. 93-107
Persistent link: https://www.econbiz.de/10012297797
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Sing Hosanna for the brands : the process of substituting religion with brand
Sarkar, Abhigyan; Sarkar, Juhi Gahlot - In: Society and business review 12 (2017) 1, pp. 33-45
Persistent link: https://www.econbiz.de/10011690827
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Validating fashion brand centrality scale amongst young adults
Sarkar, Abhigyan; Sarkar, Juhi Gahlot - In: Journal of fashion marketing and management 21 (2017) 1, pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
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Impact of online advertising on adolescent's brand attitudes
Eshghi, Abdolreza; Sarkar, Juhi Gahlot; Sarkar, Abhigyan - In: Marketing intelligence & planning 35 (2017) 6, pp. 706-723
Persistent link: https://www.econbiz.de/10011797790
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You are an embarrassment : a qualtative investigation of brand embarrassment among young adolescents
Sarkar, Juhi Gahlot; Sarkar, Abhigyan - In: Qualitative market research : an international journal 20 (2017) 3, pp. 289-305
Persistent link: https://www.econbiz.de/10011748654