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50 years of research on international standardization and adaptation - from a systematic literature analysis to a theoretical framework
Schmid, Stefan; Kotulla, Thomas - In: International business review : the official journal of … 20 (2011) 5, pp. 491-507
Persistent link: https://www.econbiz.de/10009380917
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Internationalization of business : cases on strategy formulation and implementation
Schmid, Stefan (ed.) - 2018
Persistent link: https://www.econbiz.de/10011813000
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Internationalization of Business : Cases on Strategy Formulation and Implementation
Schmid, Stefan (ed.) - 2018
This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book...
Persistent link: https://www.econbiz.de/10012396084
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International standardization and adaption of products : combining the fit approach and the profit logic
Kotulla, Thomas; Schmid, Stefan - In: Marketing : ZFP ; journal of research and management 38 (2016) 4, pp. 180-198
Persistent link: https://www.econbiz.de/10011602898
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Configuration and coordination of international marketing activities
Schmid, Stefan; Grosche, Philipp; Mayrhofer, Ulrike - In: International business review : the official journal of … 25 (2016) 2, pp. 535-547
Persistent link: https://www.econbiz.de/10011448043
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To standardize or to adapt? : a comprehensive review and assessment of the literature
Schmid, Stefan; Kotulla, Thomas - In: Markteintrittsstrategien : Dynamik und Komplexität, (pp. 51-93). 2012
Persistent link: https://www.econbiz.de/10009529021
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Internationale Standardisierung und Differenzierung des Marketing : Ergebnisse einer metaanalytischen Untersuchung
Schmid, Stefan; Kotulla, Thomas - In: Herausforderungen der internationalen marktorientierten …, (pp. 151-176). 2011
Persistent link: https://www.econbiz.de/10008842286
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Focus on corporate culture and networks : how automotive companies successfully coordinate their activities across borders ; a survey of the automotive industry
Schmid, Stefan; Grosche, Philipp; Bernhart, Wolfgang; … - 2011
Persistent link: https://www.econbiz.de/10008990608
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Zara : globale Mode zu lokalen Preisen
Schmid, Stefan; Hefter, Katharina - In: Strategien der Internationalisierung : Fallstudien und …, (pp. 229-243). 2013
Persistent link: https://www.econbiz.de/10009682306