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Forum Markenforschung 2018 : Tagungsband der internationalen Konferenz „DERMARKENTAG“

Schmidt, Holger J. (ed.); Baumgarth, Carsten (ed.) - Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz> - 2020

Persistent link: https://www.econbiz.de/10012151730

Forum Markenforschung 2016 : Tagungsband der internationalen Konferenz "DERMARKENTAG"

Baumgarth, Carsten (ed.); Schmidt, Holger J. (ed.) - Internationale Konferenz "DerMarkentag" <6., 2016, Berlin> - 2018

Persistent link: https://www.econbiz.de/10011740033

Does brand orientation contribute to retailers' success? : an empirical study in the South African market

Schmidt, Holger J.; Mason, Roger B.; Steenkamp, Pieter; … - In: Journal of retailing and consumer services 38 (2017), pp. 210-222

Persistent link: https://www.econbiz.de/10011743275

Strengthening internal brand equity with brand ambassador programs : development and testing of a success factor model

Schmidt, Holger J.; Baumgarth, Carsten - In: The journal of brand management : an international journal 25 (2018) 3, pp. 250-265

Persistent link: https://www.econbiz.de/10011884942

Building brand meaning in social entrepreneurship organizations : the social impact brand model

Lückenbach, Florian; Schmidt, Holger J.; Henseler, Jörg - In: The journal of brand management : an international journal 30 (2023) 3, pp. 207-226

Persistent link: https://www.econbiz.de/10014326908

How a corporate influencer co-creates brand meaning : the case of Pawel Dillinger from Deutsche Telekom

Hesse, Andreas; Schmidt, Holger J.; Baumgarth, Carsten - In: Corporate reputation review 24 (2021) 4, pp. 191-204

Persistent link: https://www.econbiz.de/10012666292

Fresh perspectives on brand management : editorial

Baumgarth, Carsten; Boltz, Dirk-Mario; Schmidt, Holger J.; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 11/12, pp. 973-980

Persistent link: https://www.econbiz.de/10012395417

Fresh perspectives on brands

Baumgarth, Carsten (ed.); Boltz, Dirk-Mario (ed.); … - 2020

Persistent link: https://www.econbiz.de/10012395599

Forum Markenforschung 2018 : Tagungsband der internationalen Konferenz „DERMARKENTAG“

Schmidt, Holger J. (ed.); Baumgarth, Carsten (ed.) - Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz> - 2020

High Tech in der Markenführung -- Der Handel ist tot – Es lebe die Marke im Handel -- Implementieren mit Markenprojekten und Markentools -- Marken mit einem Gewissen -- Ich liebe meine Marke – und ihre Partner -- Marke ist mehr!.

Persistent link: https://www.econbiz.de/10012402750

Servbrand framework : a business-to-business services brand equity framework

Steenkamp, Pieter; Herbst, Frederick Jacobus; De … - In: Journal of business-to-business marketing 27 (2020) 1, pp. 55-69

Persistent link: https://www.econbiz.de/10012196334