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Schramm-Klein, Hanna
Han, Heesup
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Huber, Frank
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ECONIS (ZBW)
59
USB Cologne (EcoSocSci)
3
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1
How sustainable is sustainability? : the impact of corporate social irresponsibility on consumer behaviour in retailing
Schramm-Klein, Hanna
;
Steinmann, Sascha
- In:
Beyond sustainability
,
(pp. 122-137)
.
2014
Persistent link: https://www.econbiz.de/10010341249
Saved in:
2
Retailer corporate social responsibility is relevant to consumer behavior
Schramm-Klein, Hanna
;
Zentes, Joachim
;
Steinmann, Sascha
; …
- In:
Business & society
55
(
2016
)
4
,
pp. 550-575
Persistent link: https://www.econbiz.de/10011458654
Saved in:
3
An exploratory investigation of multidimensional customer contact sequences : insights into customer behaviour in multichannel retailing
Steinmann, Sascha
;
Schramm-Klein, Hanna
;
Mau, Gunnar
; …
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
2
,
pp. 75-91
Persistent link: https://www.econbiz.de/10011566849
Saved in:
4
Customer segmentation in retailing based on retail brand patronage patterns
David, Natalie
;
Schramm-Klein, Hanna
;
Rank, Olaf N.
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
Saved in:
5
Online retailing across e-channels and e-channel touchpoints : Empirical studies of consumer behavior in the multichannel e-commerce environment
Wagner, Gerhard
;
Schramm-Klein, Hanna
;
Steinmann, Sascha
- In:
Journal of business research : JBR
107
(
2020
),
pp. 256-270
Persistent link: https://www.econbiz.de/10012156755
Saved in:
6
Multi-Channel-Retailing : verhaltenswissenschaftliche Analyse der Wirkung von Mehrkanalsystemen im Handel
Schramm-Klein, Hanna
-
2003
-
1. Auflage
Persistent link: https://www.econbiz.de/10001741243
Saved in:
7
Effects of cross-channel synergies and complementarity ina multichannel e-commerce system : an investigation of the interrelation of e-commerc, m-commerce and IETV-commerce
Wagner, Gerhard
;
Schramm-Klein, Hanna
;
Steinmann, Sascha
- In:
The international review of retail, distribution and …
23
(
2013
)
5
,
pp. 571-581
Persistent link: https://www.econbiz.de/10010222147
Saved in:
8
Reciprocal effects of the corporate reputation and store equity of retailers
Swoboda, Bernhard
;
Berg, Bettina
;
Schramm-Klein, Hanna
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 447-459
Persistent link: https://www.econbiz.de/10010226421
Saved in:
9
Broadening the perspective on e-commerce : a comparative analysis of mobile shopping and traditional online shopping
Schramm-Klein, Hanna
;
Wagner, Gerhard
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10010385222
Saved in:
10
Integrated retail channels in multichannel retailing : do linkages between retail channels impact customer loyalty?
Schramm-Klein, Hanna
- In:
European retail research
24
(
2010
)
2
,
pp. 111-128
Persistent link: https://www.econbiz.de/10008760375
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