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Multi-Channel-Retailing : verhaltenswissenschaftliche Analyse der Wirkung von Mehrkanalsystemen im Handel
Schramm-Klein, Hanna - 2003 - 1. Auflage
Persistent link: https://www.econbiz.de/10001741243
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How sustainable is sustainability? : the impact of corporate social irresponsibility on consumer behaviour in retailing
Schramm-Klein, Hanna; Steinmann, Sascha - In: Beyond sustainability, (pp. 122-137). 2014
Persistent link: https://www.econbiz.de/10010341249
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Retailer corporate social responsibility is relevant to consumer behavior
Schramm-Klein, Hanna; Zentes, Joachim; Steinmann, Sascha; … - In: Business & society 55 (2016) 4, pp. 550-575
Persistent link: https://www.econbiz.de/10011458654
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An exploratory investigation of multidimensional customer contact sequences : insights into customer behaviour in multichannel retailing
Steinmann, Sascha; Schramm-Klein, Hanna; Mau, Gunnar; … - In: Marketing : ZFP ; journal of research and management 38 (2016) 2, pp. 75-91
Persistent link: https://www.econbiz.de/10011566849
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Customer segmentation in retailing based on retail brand patronage patterns
David, Natalie; Schramm-Klein, Hanna; Rank, Olaf N.; … - In: The international review of retail, distribution and … 25 (2015) 5, pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
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Online retailing across e-channels and e-channel touchpoints : Empirical studies of consumer behavior in the multichannel e-commerce environment
Wagner, Gerhard; Schramm-Klein, Hanna; Steinmann, Sascha - In: Journal of business research : JBR 107 (2020), pp. 256-270
Persistent link: https://www.econbiz.de/10012156755
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Effects of cross-channel synergies and complementarity ina multichannel e-commerce system : an investigation of the interrelation of e-commerc, m-commerce and IETV-commerce
Wagner, Gerhard; Schramm-Klein, Hanna; Steinmann, Sascha - In: The international review of retail, distribution and … 23 (2013) 5, pp. 571-581
Persistent link: https://www.econbiz.de/10010222147
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Reciprocal effects of the corporate reputation and store equity of retailers
Swoboda, Bernhard; Berg, Bettina; Schramm-Klein, Hanna - In: Journal of retailing 89 (2013) 4, pp. 447-459
Persistent link: https://www.econbiz.de/10010226421
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Broadening the perspective on e-commerce : a comparative analysis of mobile shopping and traditional online shopping
Schramm-Klein, Hanna; Wagner, Gerhard - In: Marketing : ZFP ; journal of research and management 36 (2014) 2, pp. 119-130
Persistent link: https://www.econbiz.de/10010385222
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Integrated retail channels in multichannel retailing : do linkages between retail channels impact customer loyalty?
Schramm-Klein, Hanna - In: European retail research 24 (2010) 2, pp. 111-128
Persistent link: https://www.econbiz.de/10008760375