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Brand management
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Schroeder, Jonathan E.
Esch, Franz-Rudolf
129
Burmann, Christoph
125
Baumgarth, Carsten
90
Melewar, T. C.
73
Meffert, Heribert
65
Keller, Kevin Lane
60
Huber, Frank
59
Bruhn, Manfred
54
Ahlert, Dieter
47
Balmer, John M. T.
45
De Chernatony, Leslie
44
Tomczak, Torsten
42
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
37
Schmidt, Holger J.
37
Bauer, Hans H.
36
Merrilees, Bill
36
Phau, Ian
36
Wiedmann, Klaus-Peter
36
Foroudi, Pantea
33
Fournier, Susan
33
Ind, Nicholas
33
Sattler, Henrik
32
Uggla, Henrik
32
Kernstock, Joachim
30
Ko, Eunju
30
Christodoulides, George
29
Guzman, Francisco
28
Romaniuk, Jenni
28
Strebinger, Andreas
28
Gupta, Suraksha
27
MacInnis, Deborah J.
27
Veloutsou, Cleopatra
27
Herrmann, Andreas
26
Langner, Tobias
26
Völckner, Franziska
26
Aaker, David A.
25
Park, C. Whan
25
Swoboda, Bernhard
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European journal of marketing : EJM
3
Marketing theory
3
Routledge interpretive marketing research
2
ADVANCES IN CONSUMER RESEARCH
1
Brands : interdisciplinary perspectives
1
Business ethics : a European review
1
International Conference on Anthropological Perspectives and Local Approaches: Indigenous Applications in Management and Marketing, Shanghai, May 2013
1
Oeconomenta : Wechselspiele zwischen Kunst und Wirtschaft
1
Scandinavian journal of management
1
Schroeder, Jonathan. Janet Borgerson, and Zhiyan Wu (2014), “A Brand Culture Approach to Brand Literacy: Consumer Co-creation and Emerging Chinese Luxury Brands,” Advances in Consumer Research, 42 (in press, Forthcoming)
1
The journal of brand management : an international journal
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1
A brand culture apporach to Chinese cultural heritge brands
Schroeder, Jonathan E.
;
Borgerson, Janet
;
Wu, Zhiyan
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 261-279
Persistent link: https://www.econbiz.de/10011349976
Saved in:
2
The selfie phenomenon : consumer identities in the social media marketplace
Kedzior, Richard
;
Allen, Douglas E.
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1767-1772
Persistent link: https://www.econbiz.de/10011616954
Saved in:
3
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
4
Forms of inconspicuous consumption : what drives inconspicuous luxury consumption in China?
Wu, Zhiyan
;
Luo, Jifeng
;
Schroeder, Jonathan E.
; …
- In:
Marketing theory
17
(
2017
)
4
,
pp. 491-516
Persistent link: https://www.econbiz.de/10011825049
Saved in:
5
Brand culture
Schroeder, Jonathan E.
(
ed.
)
-
2006
-
1. publ.
Persistent link: https://www.econbiz.de/10002641808
Saved in:
6
The cultural codes of branding
Schroeder, Jonathan E.
- In:
Marketing theory
9
(
2009
)
1
,
pp. 123-126
Persistent link: https://www.econbiz.de/10003826398
Saved in:
7
Corporate communication, ethics, and operational identity : a case study of Benetton
Borgerson, Janet L.
;
Schroeder, Jonathan E.
;
Escudero …
- In:
Business ethics : a European review
18
(
2009
)
3
,
pp. 209-223
Persistent link: https://www.econbiz.de/10003864338
Saved in:
8
Kunst, Marken und Konsum : Künstler als Manager von Bildern
Schroeder, Jonathan E.
- In:
Oeconomenta : Wechselspiele zwischen Kunst und Wirtschaft
,
(pp. 71-80)
.
2007
Persistent link: https://www.econbiz.de/10003857192
Saved in:
9
Understanding value co-creation in a co-consuming brand community
Pongsakornrungsilp, Siwarit
;
Schroeder, Jonathan E.
- In:
Marketing theory
11
(
2011
)
3
,
pp. 303-324
Persistent link: https://www.econbiz.de/10009355169
Saved in:
10
Editorial: On being branded
Sullivan, Kate
;
Gosling, Jonathan
;
Schroeder, Jonathan E.
- In:
Scandinavian journal of management
29
(
2013
)
2
,
pp. 121-122
Persistent link: https://www.econbiz.de/10009758026
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