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Color effects on AI influencers' product recommendations

Chan, Ka Wing; Septianto, Felix; Kwon, Junbum; Kamal, … - In: European journal of marketing 57 (2023) 9, pp. 2290-2315

Persistent link: https://www.econbiz.de/10014448346

The persuasiveness of metaphor in advertising

Septianto, Felix; Pontes, Nicolas; Tjiptono, Fandy - In: Psychology & marketing 39 (2022) 5, pp. 951-961

Persistent link: https://www.econbiz.de/10013186894

The impact of social media visual features on acceptance of meat substitute

Septianto, Felix; Kemper, Joya A; Quang, Huy P; Li, Shuge; … - In: International journal of market research 64 (2022) 6, pp. 756-772

Persistent link: https://www.econbiz.de/10013438772

Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat

Septianto, Felix; Sung, Billy; Doung, Chien; Conroy, Denise - In: Journal of retailing and consumer services 71 (2023), pp. 1-9

Persistent link: https://www.econbiz.de/10014261181

Relationship (breakup) reminders drive online advertising effectiveness

Tan, Ser Zian; Bandyopadhyay, Argho; Septianto, Felix - In: Psychology & marketing 40 (2023) 6, pp. 1152-1161

Persistent link: https://www.econbiz.de/10014291784

Emotional Cues’ Effects on Grotesque Advertising

Bandyopadhyay, Argho; Septianto, Felix; Nallaperuma, … - 2022

A growing literature is examining the potential of grotesque advertising. The aim of this study is to examine whether curiosity or boredom cues in a grotesque advertisement are more effective at enhancing brand attitude and how this effect is moderated by consumers’ construal level. Across...

Persistent link: https://www.econbiz.de/10014084953

How religiosity affects attitudes toward brands that utilize LGBTQ-themed advertising

Chowdhury, Rafi M. M. I.; Arli, Denni; Septianto, Felix - In: Journal of business ethics : JBE 193 (2024) 1, pp. 63-88

Persistent link: https://www.econbiz.de/10014637572