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Consumers' responses to moral controversies of religiously positioned brands : the effects of religiosity on brand loyalty

Chowdhury, Rafi M. M. I.; Arli, Denni; Septianto, Felix - In: European journal of marketing 56 (2022) 5, pp. 1398-1433

Persistent link: https://www.econbiz.de/10013350967

Cute brand logo enhances favorable brand attitude : the moderating role of hope

Septianto, Felix; Paramita, Widya - In: Journal of retailing and consumer services 63 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012665986

Too cute to be bad? : cute brand logo reduces consumer punishment following brand transgressions

Septianto, Felix; Kwon, Junbum - In: International journal of research in marketing : IJRM ; … 39 (2022) 4, pp. 1108-1126

Persistent link: https://www.econbiz.de/10013471066

The effects of mixed emotional appeals in leveraging paradox brands

Xin, Benlu; Zhu, Chengfeng; Septianto, Felix - In: Journal of business research : JBR 153 (2022), pp. 266-275

Persistent link: https://www.econbiz.de/10013534022

The role of cultural congruence in the art infusion effect

Seo, Yuri; Septianto, Felix; Ko, Eunju - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 4, pp. 634-651

Persistent link: https://www.econbiz.de/10013426623

Slogans With Negations’ Effect on Sustainable Luxury Brand

Septianto, Felix; Kemper, Joya; Northey, Gavin - 2022

negations (vs. affirmations) increase brand trustworthiness (Studies 1 and 3) and favorable brand attitudes (Studies 1 and 2 … 3). The findings of this research can assist sustainable luxury brand managers in developing effective communication …

Persistent link: https://www.econbiz.de/10013293210

The role of art infusion in enhancing pro-environmental luxury brand advertising

Quach, Sara; Septianto, Felix; Thaichon, Park; … - In: Journal of retailing and consumer services 64 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10013209490

Luxury customization and self-authenticity : implications for consumer wellbeing

Choi, Dayeon; Seo, Yuri; Septianto, Felix; Ko, Eunju - In: Journal of business research : JBR 141 (2022), pp. 243-252

Persistent link: https://www.econbiz.de/10013168058

The role of online channel in influencing perceived firm size and brand authenticity in international marketing

Septianto, Felix; Japutra, Arnold; Putra, Pragea Geldoffy; … - In: International marketing review 40 (2023) 2, pp. 246-264

Persistent link: https://www.econbiz.de/10014266945

The Devil might wear Prada, but Narcissus wears counterfeit Gucci! : how social adjustive functions influence counterfeit luxury purchases

Ngo, Liem Viet; Northey, Gavin; Tran, Quan; Septianto, Felix - In: Journal of retailing and consumer services 52 (2020), pp. 1-7

Persistent link: https://www.econbiz.de/10012132296