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~person:"Shao, Wei"
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Shao, Wei
Ngo, Liem Viet
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O'Cass, Aron
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Thaichon, Park
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Grace, Debra
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2
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Journal of retailing and consumer services
6
Marketing Intelligence & Planning
4
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3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
European Journal of Marketing
2
European journal of marketing : EJM
2
Journal of nonprofit & public sector marketing
2
Luxury marketing, sustainability and technology : the future of luxury management
2
Asia Pacific Journal of Marketing and Logistics
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International journal of advertising : the review of marketing communications
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1
Toward a theory of corporate apology : mechanisms, contingencies, and strategies
Shao, Wei
;
Moffett, Jordan W.
;
Quach, Sara
; …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3418-3452
Persistent link: https://www.econbiz.de/10013457447
Saved in:
2
Framing and efficacy : the effect of regulatory fit on skin cancer prevention and detection
Shao, Wei
- In:
Journal of nonprofit & public sector marketing
24
(
2012
)
3
,
pp. 161-180
Persistent link: https://www.econbiz.de/10009657707
Saved in:
3
Decisions, decisions, decisions : multiple pathways to choice
Shao, Wei
;
Lye, Ashley
;
Rundle-Thiele, Sharyn
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
6
,
pp. 797-816
Persistent link: https://www.econbiz.de/10003781954
Saved in:
4
Different strokes for different folks : a method to accommodate decision -making heterogeneity
Shao, Wei
;
Lye, Ashley
;
Rundle-Thiele, Sharyn
- In:
Journal of retailing and consumer services
16
(
2009
)
6
,
pp. 495-501
Persistent link: https://www.econbiz.de/10003906224
Saved in:
5
Understanding choice-goal compatibility, dissonance and decision satisfaction
Shao, Wei
;
Shao, Guanglin
- In:
Australasian marketing journal
19
(
2011
)
1
,
pp. 14-21
Persistent link: https://www.econbiz.de/10008909003
Saved in:
6
Testing a conceptual model of Facebook brand page communities
Shao, Wei
;
Ross, Mitchell
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 239-258
Persistent link: https://www.econbiz.de/10011418529
Saved in:
7
Self-regulatory focus and advertising effectiveness
Shao, Wei
;
Grace, Debra
;
Ross, Mitchell
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 612-632
Persistent link: https://www.econbiz.de/10011381699
Saved in:
8
Brandscapes : contrasting corporate-generated versus consumer-generated media in the creation of brand meaning
Shao, Wei
;
Jones, Richard Gyrd
;
Grace, Debra
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 414-443
Persistent link: https://www.econbiz.de/10011298759
Saved in:
9
Mall brand meaning : an experiential branding perspective
Merrilees, Bill
;
Miller, Dale
;
Shao, Wei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10011548780
Saved in:
10
Developing a motivation-based segmentation typology of Facebook users
Shao, Wei
;
Ross, Mitchell
;
Grace, Debra
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1071-1086
Persistent link: https://www.econbiz.de/10011447956
Saved in:
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