//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Shaw, Eric H."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
General theories and the funda...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing theory
23
Marketingtheorie
23
History of economic thought
10
Ökonomische Ideengeschichte
10
USA
6
United States
6
Marketing
3
Marketing management
3
Marketingmanagement
3
Bibliometrics
2
Bibliometrie
2
Consumer behaviour
2
Democratization
2
Demokratisierung
2
Economics department
2
Geschichte
2
History
2
Konsumentenverhalten
2
Market research
2
Marketing systems
2
Marktforschung
2
Wirtschaftshochschule
2
resource-advantage theory
2
1975-1976
1
A general theory of marketing
1
Betriebswirtschaftsstudium
1
Broadening marketing
1
Broadening of marketing
1
Curriculum
1
Decision
1
Decision-making
1
Demarketing
1
Donald F. Dixon
1
Dual-process theory
1
Economic history
1
Economic sociology
1
Economists
1
Entscheidung
1
Financial crisis
1
Finanzkrise
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
22
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Aufsatz im Buch
7
Book section
7
Reprint
5
Bibliografie enthalten
1
Bibliography included
1
Biografie
1
Biography
1
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
English
23
Author
All
Shaw, Eric H.
Tadajewski, Mark
78
Hunt, Shelby D.
51
Sheth, Jagdish N.
50
Kotler, Philip
45
Vargo, Stephen L.
34
Jones, D. G. Brian
30
Malhotra, Naresh K.
29
Lusch, Robert F.
28
Maclaran, Pauline
23
Brown, Stephen
21
Grönroos, Christian
20
Homburg, Christian
20
Kuß, Alfred
20
Saren, Michael
20
Bruhn, Manfred
18
Keller, Kevin Lane
16
Meffert, Heribert
16
Freiling, Jörg
15
Kleinaltenkamp, Michael
15
Kumar, V.
14
Lehmann, Donald R.
14
Layton, Roger A.
13
Dholakia, Nikhilesh
12
Green, Paul E.
12
Bagozzi, Richard P.
11
Dixon, Donald F.
11
Hanssens, Dominique M.
11
Kollmann, Tobias
11
Stremersch, Stefan
11
Wensley, Robin
11
Wierenga, Berend
11
Wind, Yoram
11
Baker, Michael John
10
Dichtl, Erwin
10
Franses, Philip Hans
10
Hauser, John R.
10
Pepels, Werner
10
Shapiro, Stanley J.
10
Verhoef, Peter C.
10
more ...
less ...
Published in...
All
Journal of historical research in marketing
5
AMS review : official publication of the Academy of Marketing Science
3
History of marketing thought ; Volume 1
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing management : MM
2
Marketing theory
2
The SAGE handbook of marketing theory
2
Handbook of marketing
1
History of marketing thought ; Volume 2
1
History of marketing thought ; Volume 3
1
Journal of customer behaviour
1
The evolution of nonprofit marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
23
Showing
1
-
10
of
23
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Teaching the history of marketing thought : an approach
Shaw, Eric H.
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 256-271
Persistent link: https://www.econbiz.de/10011376222
Saved in:
2
Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
Saved in:
3
The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
4
An empirical test of a theoretical model of problem-solving
Hall, Justin R.
;
Shaw, Eric H.
- In:
Journal of customer behaviour
16
(
2017
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10011859892
Saved in:
5
Why broadened marketing has enriched marketing
Kotler, Philip
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
Saved in:
6
Marketing's identity crisis : insights from the history of marketing thought
Ansary, Adel I. el-
;
Shaw, Eric H.
;
Lazer, William
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 5-17
Persistent link: https://www.econbiz.de/10011919230
Saved in:
7
Marketing's identity crisis : it's complicated
Ferrell, Odies C.
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 30-38
Persistent link: https://www.econbiz.de/10011919240
Saved in:
8
Reflections on The History of Marketing Thought
Shaw, Eric H.
- In:
Journal of historical research in marketing
1
(
2009
)
2
,
pp. 330-345
Persistent link: https://www.econbiz.de/10003917550
Saved in:
9
The early schools of marketing thought
Shaw, Eric H.
;
Jones, D. G. Brian
;
McLean, Paula A.
- In:
The SAGE handbook of marketing theory
,
(pp. 27-41)
.
2010
Persistent link: https://www.econbiz.de/10003923075
Saved in:
10
The modern schools of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
;
McLean, Paula A.
- In:
The SAGE handbook of marketing theory
,
(pp. 42-58)
.
2010
Persistent link: https://www.econbiz.de/10003923080
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->