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~person:"Sheth, Jagdish N."
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29.03.1996
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Press, World Trade
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ECONIS (ZBW)
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Managerial marketing : the early years
Sheth, Jagdish N.
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2010
Persistent link: https://www.econbiz.de/10003969735
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Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
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2010
Persistent link: https://www.econbiz.de/10003925978
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3
The 4A's of marketing : creating value for customers, company and society
Sheth, Jagdish N.
;
Sisodia, Rajendra
-
2012
Persistent link: https://www.econbiz.de/10009502564
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Legends in marketing
Kotler, Philip
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2012
Persistent link: https://www.econbiz.de/10009503416
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How digital technologies are enabling consumers and transforming the practice of marketing
Hendrix, Philip E.
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 149-150
Persistent link: https://www.econbiz.de/10010357881
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Leveraging the virtuous circle of brand and the extended self
Sciarrino, JoAnn
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 147-148
Persistent link: https://www.econbiz.de/10010357882
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7
Marketing strategy: customer
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010204930
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8
Marketing strategy: firm
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010204931
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9
Marketing research: new methodology
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010204932
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10
Marketing research: applications
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010204933
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