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Managerial marketing : the early years
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003969735
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Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003925978
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The 4A's of marketing : creating value for customers, company and society
Sheth, Jagdish N.; Sisodia, Rajendra - 2012
Persistent link: https://www.econbiz.de/10009502564
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Legends in marketing
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503416
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How digital technologies are enabling consumers and transforming the practice of marketing
Hendrix, Philip E. - In: Journal of marketing theory and practice 22 (2014) 2, pp. 149-150
Persistent link: https://www.econbiz.de/10010357881
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Leveraging the virtuous circle of brand and the extended self
Sciarrino, JoAnn - In: Journal of marketing theory and practice 22 (2014) 2, pp. 147-148
Persistent link: https://www.econbiz.de/10010357882
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Marketing strategy: customer
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010204930
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Marketing strategy: firm
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010204931
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Marketing research: new methodology
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010204932
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Marketing research: applications
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010204933